Guge home service: selling more than pajamas

October 29, 2020

As a brand, just selling products to consumers, the next best policy to sell the brand idea is the best policy. Let consumers become your brand loyalty, which is dependent on the brand advocated by the concept of maintaining the brand and consumers. Guge home service, has always wanted to change the concept of Chinese people's traditional pajamas, but also has been to promote the concept of home culture to consumers, and Gu Ge sell more than just pajamas, but also a quality of life philosophy.

古格-KUGER

About a thousand people a week to Gu Ge entity shop, through the consumer groups, we can find the status of consumer groups? In the early development of Gu Ge, not just sales, but also far more than the development of other shops in the same industry. However, since Guge has always been to take the wholesale route, from the retailers and the market point of view, this is not conducive to the establishment of brand image, although the consumer market has been good, but in the minds of consumers, the brand image is still fragile. Brands that consumers trust, they believe these brands are worthy and worthy of the name. The significance of the brand to people is different than before. To meet the needs of consumers, so that they feel the process of access to be respected, improve the social status, Gu Ge brand of the road to success.

古格家居服:卖的不仅仅是睡衣

Store Purchasing Guide is responsible for the sale of pajamas to consumers, the product is the brand's representative. We provide quality products, strengthen our relationships with our customers, continue strong sales and quarter by quarter sales. Our brand image is based on the concept of a home. This concept is important to customers, even in the off-season is no exception.

古格家居服:卖的不仅仅是睡衣

Get valuable information from the huge sales data, collected on the number of customers will help us provide targeted services to customers, it can help us understand the timing of customer purchases and products to buy, help Our quarterly product portfolio may also help us in our site-specific strategy and value-added business strategy. We respect customers' trust in us and will never abuse the data to undermine this trust. Trust is the foundation for establishing the relationship between brand enterprises and consumers.

古格家居服:卖的不仅仅是睡衣

The promotion of home culture is an important element that distinguishes Guge from other pajamas brands. It will always be the core of our work. We are increasingly aware of the importance of consumer loyalty and the bridge of communication with consumers based on the concept of home culture. We should not focus on selling products to customers but on how to attract our customers . We may listen to their conversations and understand their feelings about everything. Guge highly focused on the growing number of franchise stores, but also attach great importance to our products into the consumer brand culture, so that at home time, whether in the enjoyment of food, sleep, will think of Guge home service Bring a comfortable experience.

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