Seeking New Development Body Underwear - Shu Yuan Body care underwear maintenance

Body underwear was originally a large underwear industry in the industry, not only the development so far immature, and even there is even an accessory product that will be reduced to underwear shop feeling, although no one wants to become a protagonist, do not want to become a performer, but What kind of means can be used to reverse this awkward situation? This is a question worth pondering.

Here, we do not need to trace the origin of body underwear in the Chinese market, just look for body underwear in the Chinese market, where exactly?

"From a gorgeous aristocratic wife became a loving and merciful ex-wife, the second child and the third of them really as flowery jade." - First of all, from the "life experience" point of view the current body underwear difficult pace, this metaphor Not enough A category, even a brand, to the smooth development of the family like a wife, concentrate on the love, in order to distribute her own charm. Now a lot of well-known underwear brand , in fact, a few years ago, is extremely professional body underwear manufacturers, but now, they have the body underwear this small category, placed in bras, bras and other products subsidiary ranks. Or with several, or simply do not. Why the body underwear this category will be ignored by manufacturers? Market demand is not as good as other categories? Product innovation has reached the bottleneck? Can not meet the expansion of the store? Or all sorts of reasons for the time being careful not to study. However, the fact that the body underwear falls out of favor with the manufacturers results in a direct result of the coverage of the products in the market and leads to a slump in the guidance and promotion of the consumers of the products. If there is no certain brand of this category of "special" dumping, pick up again. Body underwear in the minds of consumers memory and survival or become a concern. Therefore, from the perspective of consumers, the hardships along the way of body lingerie may be able to answer the reasons for the loss of body lingerie (correspondingly, also due to falling out of favor, which leads to a reduction in the amount of information delivered to consumers' minds. ): Consumers rely on the product more and more light, the perception of the product more and more shallow. Everything stems from the concept of consumer can not import!

From here, you can probably find the direction of the future direction of body underwear, is the introduction of the real concept!

"Get rid of the guidance of invalid information, look for the future of small industries!"

The concept of body underwear in the eyes of consumers has always been a slimming product. This concept has, to some extent, been "deeply rooted." In fact, this concept is fundamentally no mistake. "Shape" is the most direct selling point of body underwear products.

However, the purpose of women's weight-loss can be divided into "fast-paced" and "slow-growing" two concepts of time. As we all know, rapid weight-loss generally through chemical, medical and other means. The slow-growing weight-loss, it is through the physical or chemical composition of a little point to achieve the role of fabric. This is one of the subtleties of body underwear, so from the perspective of advertising psychology to carefully study directly into the psychological point of view of consumers, the concept of weight-loss has been instilled and conveyed naked, even if this product can indeed be downsized, but People's psychological effects are directly dependent, but do not know the so-called "slow-growing" theory. Therefore, when the concept of weight loss is implicitly embedded in the minds of consumers, their psychology directly produces the concept of "slimming" on the first day after the product is purchased. It is not possible to wait, but more unlikely to have "Insist on wearing, patience conservation" mentality, then three days five days failed to achieve the effect of a "rebellious" mentality, began to burn. This naked weight-loss message really hurt consumers "young, greedy mind." They greedy in your "slimming or slimming" word. Quick success in the mood of women to lose weight, very understandable, but they stubbornly believe that being cheated psychology, but also too difficult to change.

Consumers once the negative side of the product of the goods, the brand before doing what will become a splash, stimulate consumption can only be short-lived. So, looking for the future of body underwear, you have to start from the correct concept to create effective information is the real underwear industry, another big act!

The correct concept of information transmission can be called effective information, the transmission of effective information will directly guide the market's consumer behavior and brand reputation. This article quotes: "From the hype of hyperextension television ads to the almost disappearance of propaganda, in the midst of an ongoing search for a concept innovation and guide for small items of this kind that have special functions, Pace may not be as sluggish as now ... ... "is the famous underwear industry mentor Cheng Shu- ming Shu Yuan brand has been groping for a long time affirmed and appreciated a word.

Shu Yuan brand is one of the body underwear brand in this small industry to pass the right information. In 2013, Shuyuan Brand formally transmitted the brand-new message of "Body care and Body Care" and extended and comprehensively promoted and extended the concept of "Body Care and Body Care" to "Shu ³" (Shu-Li Fang).

"Body Care Care" is a brand-new concept introduced by Shu Yuan brand under the premise of nursing lingerie in China. "Body Care Care" is a combination of fiber material science, health science, body aesthetics, ergonomics and According to the design principle of beauty body underwear, beauty body underwear, body care, body care, body care, body care, underwear. It just got rid of the naked transmission of the slimming message mentioned above and repositioned the body underwear as a care underwear. Body underwear For other varieties of underwear, the "conservation" word interpretation more dripping exquisite.

"Shu ³" (Shu Li Fang) for the maintenance of body care Shuyuan one of the concepts that remain unchanged, the concept focuses on the comfort, health, beauty of several major selling points. And "Shu ³" (Shu cubic) subdivided into functional, slimming, skin type three cubes. The "functional type" that focuses on the health function transmits a function that defends the health; the "slimming type" that focuses on the slimming function delivers a perfect shaping function; the beauty-focused function "Skin type" delivers a softer skin function. Three functions blend into "Shu ³" (Shu-li side) body care underwear brand promotion and guide the cutting edge.

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