Interpretation of Chinese Spring Fabrics Trends in Spring and Summer 2013

In the spring and summer of 2013, it will be a season of more neutrality, stability and self-confidence. The style of decoration and exaggeration will be more moderate and the mainstream aesthetic. Simplicity and simplicity will also be expressed in the form of normal rather than extreme.

With the unlimited commercialization, technology, and economy of the human world, problems such as resource contention, environmental degradation, and subversion of the value system have come one after another. Humankind has also become more and more anxious about the world, life, and life. In the autumn/winter season of 12/13, we put forward the concept of "creative restoration" and revealed the trend of humanity's consciousness of restoring dignity and pursuing happiness, emphasizing consumers' re-understanding of traditions, and the need for technological development and lifestyle control. Then, in the spring and summer of 2013, what are the changes in the concept of life and consumption?

Although people’s panic over 2012**** has gradually faded with the return of rationality, the current world political and economic situation is increasingly not optimistic. The frequent political and economic turmoil of the people in recent years and the frequent baptism of natural disasters have been able to face this more sensibly and calmly. Regardless of how things change, the sun will continue to rise tomorrow and life will continue. Hope is still ahead. Therefore, in the spring and summer of 2013, it will be a season facing serious reality but the heart is full of vitality. In this season, people follow the simple concept of “life is life” and strive to maintain the normal state of daily life and seek new ones among them. Hope.

The four themed stories in Spring and Summer 2013 are: Perpetual Life, Art Deco, Applicability is the spirit of peace.

The theme of “vigor forever” is the consumer's preservation and continuation of “safety” and “hope.” In this theme, the concept of plant life and colors are expressed in a relaxed way. At the same time, the inspiration from food is also This theme adds a sense of security. The color under this theme is bright and soft, and the product style is fresh and warm, showing a pleasant and optimistic atmosphere.

The popularity of “Decorative Art” is inseparable from the good performance and prospects of China, India, South America, and Russia in the economic field. The stability and development of the political economy have made the national culture of these regions have a deeper influence on fashion trends. The decorative style under various ethnic cultures became the highlight of 2013 spring and summer.

If the two themes of "Life Perpetual Life" and "Decorative Art" embody the lively and lively aspects of the spring and summer of 2013, then "Applying for the First" and "Ordinary Spirit" express the rational calm side of the 2013 spring and summer.

The concept of "appropriate for the first time" comes from the concept of "open design" in current fields. The "open source design" of the software industry has triggered the trend of open design in various fields. More people can participate in the product design process, express their own needs and understanding of the product, and make the final product more diverse and individual. More flexible and more applicable. Personalization and practicality These two seemingly estranged ideas converge in this season, and personalization will be based on pragmatism and practicality. It will no longer pursue the effect of exaggeration and challenging the limits, and it will be used as a new trend.

In the spring and summer 2013 trend, another obvious branch came from the impact of traditional Chinese culture and Zen culture. More and more consumers find the importance of “ordinary” in the unification of seeking for material and spirituality. “Ordinary” contains truth, beauty, and sincerity, and maintains the normal state of daily life, and maintains a calm and peaceful attitude. A concept is being accepted and practiced by more and more people, becoming a new direction of fashion.

In short, the spring and summer of 2013 will be a season of more neutrality, stability, and self-confidence. The style of decoration and exaggeration will be more moderate and the mainstream aesthetic. Simplicity and simplicity will also be expressed in normal, rather than extreme, forms. All this comes from people’s recognition of “living in the moment”. Life will not be fundamentally reversed because of our extreme behaviors and expressions, and enriching the nature of appearances is returning to mainstream values.