Claudia Schiffer Shoots Guess 30th Anniversary Advertising 30 sexy years

Guessing the 30th Anniversary of Guess by Claudia Schiffer

Guess's 30th Anniversary

Claudia Schiffer and Gisele Bundchen are undoubtedly the myths of the supermodel world. They are both iconic supermodels and the most profitable businessmen. After 23 years, Claudia Schiffer once again became Guess' model of endorsement. Claudia Schiffer first announced that Guess was in 1989, when she was 19 years old. In order to celebrate the 30th anniversary of the Guess brand, the brand side invited Claudia Schiffer again to shoot the latest advertising for the brand. This advertisement uses the black and white technique of Claudia Schiffer’s advertisement for Guess’s year to commemorate Guess’ “30 sexy years”.

GUESS is now launching a limited edition of the Women's Series to celebrate the 30 years of sexy creativity and achievements. The series follows the brand's revolutionary and innovative design over the past 30 years, blending new styles, retro washing effects and modern style. The series uses a unique stone grinding and pickling process, hand-processed denim and then proceed to design, which is always a GUESS tradition. Weaving labels, buttons and rivets are also selected according to the style of the fabric, reflecting the classification of American and Italian fabrics used in each series in the 1980s.

The classic sexy “Monroe” jeans that once led GUESS to become a major fashion brand have been newly interpreted and are perfect for today’s fashion women. In addition, the collection includes classic white feet pants with a yellow daisy print (debuted for the first time in 1992 by Eva Herzigova's starring promo) and classic denim high-waisted shorts (promoted by Drew Barrymore in 1990. Dressed in a movie). A corset plaid top with a vintage button closure, a vintage T-shirt with original GUESS logo, a long-sleeved leopard-print chiffon top and a soft lace bodice, all of which were once worn by Claudia Chevrolet ( Claudia Schiffer ) and other GUESS models used to perform the interpretation, so that this chic anniversary Capsule series full of retro charm.