CHIC 2012 E6 / E7 boutique clothing exhibition: small accessories big stage

June 18, 2019

In developed countries, jewelry industry has been relatively mature, while China's jewelry industry is still in its infancy. At present, China's demand for jewelry is steadily rising rapidly. The traditional jewelry wholesale is not the main business model of China's jewelry industry, the brand of the industrial chain and chain stores will be replaced. CHIC2012 jewelry area will organize exciting activities to reflect the unique charm of the jewelry industry: "China Footwear 20 Footprints Exhibition" to commemorate the 20th anniversary of CHIC, static way to reflect the development of Chinese jewelry; "Jewelry Trend Salon" will combine the views of businesses and authorities , Using media interviews to discuss future trends; "Eco-Jewelry Park" presents students' green handicrafts designed for sale and donations to charities. [Fashion boutique area scale] Fashion jewelry exhibition is one of the CHIC2012 ten exhibition area, 4,500 square meters exhibition area can accommodate more than 80 jewelry brands. (Related information: fashion props, design software, exquisite accessories ... ... polymerization upstream and downstream fashion resources, enhance the technological level of the apparel industry) [purpose of boutique apparel area] fashion jewelry exhibition fully display the domestic and international high-end brand jewelry headdress, shoes, socks, scarves Hats, scarves and ties, bags handbags, dolls and other home, full of apparel products to human life tremendous fashion energy, highlight the love of love life, so that the kingdom of jewelry to add more beautiful life! [Boutique clothing area theme] through the decoration industry! 【Boutique Area】 A, "Jewelry Hairpiece Area" - Show as SHU'S, SHE'S, Dian Dian, S & A, Carol, Rui Hong, Silver Age, GEMBA, FRNDO, TWICE, EXPRESS, just us , FORMIA and other internationally renowned jewelry brand B, "bags handbags area" - showcases such as La Rhea, Ed Hardy, Nicole LEE, FERERA, Mido, Driftwood, herbivorous hall, Heimou, Ameribag, haagendess, a & i, , "Socks for shoes" - showcased well-known footwear and hosiery brands like RIME, mihana, Havaianas, MUX, WESTLINK, Gui Zhi Bu, Milan Spring, Mona Hosiery and ANDREW KAYLA. D, "scarves hats scarves tie zone" - such as WOO charming, plus Bollywood, ala, MARC ROZIER, paradise story, La warmer, Sheng Xi Fu and other E, "other types of home doll area" - such as Disney, ELLE , LOVELY LACE, XOXO, romantic, OYEA and other home doll and eyewear brands [boutique clothing area activities] A, Chinese jewelry 20 Footprint Exhibition - Gallery or jewelry static display area reflects the trend of the future jewelry to reflect the anniversary of CHIC 20 anniversary atmosphere B, jewelry trends Salon - with make-up artist, jewelry hair accessories, bags / shoes maker, etc., using media interviews talk about the future trend C, environmental jewelry Park - Design students live with the production of green bags, or do ink painting Activities, combined with charity auction or donation of their works Jinrui: practical step by step CHIC jewelry area is a multi-species variety of display area. In this colorful area, Jinrui occupies its place. After more than 10 years of development and growth, Garments Co., Ltd. Jinrui grow into a large integrated apparel company, but also the international brand - St. Paul scarves only designated agent in China. From a dozen years ago scarf small workshop to set design, production, sales and service as one of the brand companies. Recalling the growth of Jinrui, from the start-up pioneering to explore the domestic market, wholesale from domestic sales to try foreign trade business, from a single processing and production to diversify the depth of expansion. "Feeling the stones across the river," the difficult course of business is also the history of the Chinese brand growth and development. Today, a globalized market economy has changed the development environment for Chinese enterprises. The increasingly fierce market competition has brought new opportunities and challenges to Chinese enterprises. As a company that survives in actual combat, Jinrui is more conscious of the key to its development. "Paying close attention to and tracking the international market trend and constantly upgrading the technology are the secrets of Jinrui's growth in the new market environment." The general manager of Jinrui Garments sees the trend as the pulse of the company. Thus, Jinrui's emphasis on CHIC is also evident. "CHIC also creates opportunities for companies to learn from each other. At CHIC, we can see more high-end and high-end brands than any other show, so that we can collect more effective information and get guidance on the production direction. Frontier said this year's CHIC booth area will be expanded nearly doubled. A & I: Impressing the Environment Industry's environmental protection is a prerequisite for the production in today's world. What is more exciting than fashion items made from waste recycling? Life is not lack of business opportunities, but the lack of discovery of the eyes. One day in 2006, when a designer visited a friend who worked at a scrapped car factory, he inadvertently saw the hammock made by his best friend using worn seat belts, inspiring the designer's inspiration. So he took these worn-out seat belts home, prepared a seat belt bag, surrounded by the favor of colleagues and friends, was competing. This phenomenon has aroused the attention of the boss of the company. He believes that the environmentally friendly and personalized safety belt bag has a very promising market and will surely bring about a new fashion trend. The A & I brand will also be born. At the CHIC show in March 2011, the brand A & I of Guoxin Mingtian Trading Co., Ltd. was welcomed and watched by the audience. There was an endless stream of people entering the brand booth to visit and negotiate business opportunities. The media also paid special attention to the A & I brand. A & I's advocacy of environmentally friendly fashion has been the consensus of professional audiences on CHIC, just a few days to A & I brought a large number of orders, so that A & I full return. "The CHIC show not only has domestic buyers but also international buyers. The attractiveness of the environmental theme to the international market is evident to all." A & I came to CHIC for the first time in 2011 with great success and the brand was more successful The louder, in just one year the franchise has grown from more than 60 to 100. "So next year we'll be back to CHIC again to build upon A & I's safety harness package to create an overall image of our brand, to promote our vision and to expand our product portfolio." There's no better place to retaliate than CHIC. "A & I Zhuang Qing Yan, manager of next year's CHIC will win. Philma: reading fashion scarves in the CHIC has been a full transition from the warm clothing to the accessories. The production of scarves from the general extensive small workshop developed to today's large-scale industrial production. Scarves the domestic market is extremely hot, but also made a higher demand for scarves manufacturers. Today, the market for scarves in China is polarized. On the one hand, there are big brands that can lead fashion trends and dominate the high-end market. On the other hand, they are small-scale no-name brands that are flooded with wholesale markets. In an increasingly competitive environment, only by relying on good quality and stylish design, companies can find a breakthrough in the market. Feier Ma Clothing Co., Ltd. seize this great opportunity to actively adapt to the market, scarves on the production process and design concepts have done a systematic plan. Felix brand purchasing manager Wang Zemin said the relentless pursuit of product fashion degree is the vitality of the company: "Every year we send R & D team to Europe, Japan and South Korea and other places inspected, closely follow the international fashion trend. Every year the CHIC will be vivid To give us the trend of fashion, product positioning, design and development and other aspects of the guidance. And there will be a lot of designers came to our booth, to exchange experiences with us, to our brand made all aspects of the proposal. Therefore, to understand the trend of China's fashion, we must participate in China's event CHIC. "Indeed, CHIC is a gathering place for Chinese fashion brands, the performance window for the annual efforts of enterprises. NFS: Look forward to expanding the brand in CHIC NFS Tianrui surplus surplus international trade company flagship young brand, CHIC will be one of the important factors of its growth and development. Tianrui Di surplus manager Ma Limin said CHIC2012 very much looking forward to. In 2006, Ma Limin had participated as a professional audience CHIC, CHIC was given her a great shock. Her interest in CHIC over the years has given her confidence in the 2012 CHIC. "CHIC is one of the best in China both in terms of the quality of its buyers and its management and size, and the companies that come to CHIC have put a lot of effort into doing everything in their booth Show their own design ideas that are valuable lessons for me. "How to show their perfect strength CHIC or even the entire Chinese footwear market? "The key to winning the market is internal management." This is a deep feeling for the manager Ma Li-Min. China's footwear market is now developing too fast, while some of the business competition blind. "We might as well learn from the experience of other countries, why they can do better and better? Actually the reason is very simple, to do a strong business, internal strength must practice solid."

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