What kind of gift can win the heart of the customer

June 17, 2020

[China Gift Network News] How can companies make their own high-quality products to grasp the hearts of customers, although the means of publicity is indispensable, but Puxi Xiaohui is also very important.
  
A manufacturer of beverages has achieved this effect by using the method of Puxi Xiaohui. The beverage factory has developed a new type of beverage that is well suited to the characteristics and tastes of children. At the press conference of the new product, the factory ran over 10,000 copies of the publicity materials that introduced the characteristics of the beverage. At the end of the promotional materials, the manufacturer promised that from the day of June 1st to the 15th, all consumers who hold the promotional materials can get two bottles of new products and beverages free of charge at the beverage distributor. Because it is free, within five days, the factory issued a total of 20,000 bottles of new products, and many children no longer drink other branded drinks after drinking, so that the brand's new beverages will be launched and become the children's beverage market. Fist products.
  
A group of young medical students are internships in a large hospital, and one of them is especially popular with children. Whenever he arrives, the children seem to be particularly excited. Other students did not understand why, they decided to send someone to follow him and find out.
  
It turned out that when the young doctor visited the last patient, he would always kiss each child and say good night.
  
Competing for customers is always the main target of the business, but what methods to win the favor of customers, but the benevolent see the benevolence, the wise see wisdom, can be described as "eight immortals across the sea, each show magic."
  
In today's era, the role of money is huge, and shopping malls are no exception. However, many of today's businesses do the opposite. They focus on emotional investment, first approaching customers emotionally and gaining customer recognition.
  
Indeed, if the quality of the goods is almost the same, the service attitude is equally divided, the price is also between the secondary, what is the customer's choice as the standard? At this time, if one of the merchants makes the customer feel close, it will become the first choice.
  
Therefore, the launch of public relations offensive and emotional investment has become a new competitive means for some businesses. Although the return on such investment may not be obvious and rapid, it is undoubtedly a long-term impact.
  
For example, Taiwan's Lion Ball Peanut Oil Factory has spent huge sums of money sponsoring the China Hope Project Book Fair and printed a large number of children's educational books donated to Hope Project, making their group's image soon known in the mainland.
  
Organizing charitable activities to help public welfare undertakings not only enhances the visibility of products, but also increases the confidence of users. Imagine that families who have received sponsorship projects or families and people who are concerned about this cause will definitely vote for the Lions in the selection of cooking oil.
  
Emotional investment, as an effective gift to seize the hearts of customers, should be non-utilitarian, but its huge social repercussions are a huge asset.

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