To do business, you have to rely on the day's income. Hanzheng Street clothing business is very tangled

These days, Zeng Guiming, a clothing company in Hanzheng Street, Wuhan, is very tangled: more than 8 million yuan have been deposited into the bank. More or less advanced? He has always been decisive, but some uncertain ideas.

When the reporter saw him, he was holding a newspaper on November 12 with a paragraph on it: “Meteorologists stated that during the period from December 2011 to February 2012, cold air over Hubei was frequent and warm and cold. The rate of change will be relatively large, which will result in a low temperature, with the average daily temperature in the northern part of the country expected to be only 4°C-5°C and the average daily temperature in the south only around 6°C." "I have seen this report more than 10 times. There are other reports that Wuhan will reach the minimum temperature in 30 years this winter. But I still can't believe the weather forecast easily."

It turned out that last winter, Ceng Guiming looked at the weather forecast. Meteorologists said that last year was a cold winter. He was convinced and thought that the cold winter would inevitably lead to the best selling of cotton jackets. He took the initiative and quietly placed orders for several garment factories. There are tens of millions of cotton puppets stored on the floor, and every day they expect the cold winter to arrive as expected. What can disappoint him is that he sees that winter is coming to an end, and the winter does not appear. A large backlog of padded jackets was eventually forced to sell at a loss, and this alone caused a loss of more than one million yuan.

There are not only a few clothing dealers who have lost money like Zeng Guiming. Mr. Wu of the Mouse Street on Hanzheng Street was a retailer. After reading the weather forecast for the winter months last year, he also thought that the cotton cricket had made a lot of money, and it was heavily wholesaled and stocks were for sale. The result was also a very bad loss.

So this year, many clothing companies in Hanzheng Street have made up for the purchase price, but they dare not rush to place orders. However, if you do not place an order, once the winter is really present, the manufacturers will be too busy, the purchase will be very difficult, or they will raise the purchase price, which will lead to missed profitable opportunities. Ms. Zheng from Hanchuan who came to Hanzheng Street for many years in her clothing business said: “It used to be a day to grow crops in rural areas. I didn’t expect to do business in cities by day.”

In response, many old businessmen took a "risk dispersion" approach, some with a number of downstream retailers to sign a good order and then to the manufacturer to order, part of the risk is decomposed to the downstream; some out of a single species, Don't put all your treasures in cotton jackets, but instead spread them into a variety of products such as cotton-padded jackets, woolen materials, and feathers. Even in winter, light and thin materials and down feathers are also sold out; some reduce the amount of purchases and don’t bet on “one household alone. Earn "," invited fellow traders, each into a little bit of merchandise, rich people earn a little.