Gift Industry: Rapid Expansion Urgently Upgraded

The rapidly expanding gift market In recent years, the gift industry is expanding at an incredible rate. Perhaps the Chinese traditional concept of consumption has spawned the hot market, gifts have become the best partner of the year holiday.

Zhang Xiaopeng, executive dean of the China Gift Industry Research Institute, said that using the statistics of the National Bureau of Statistics, the Ministry of Commerce, and industry data, the individual gifts and the industry were statistically categorized according to individual and group statistics. The data obtained was that the annual gift demand for individuals was 505.5 billion yuan. The annual gift demand of the group was 262.9 billion yuan, adding that the total annual demand of the domestic gift market was about 768.4 billion yuan. Such a huge market with unlimited data and potential has attracted the attention of various industries, especially the traditional manufacturing industry. Under the circumstance that the traditional market is becoming saturated, many industries are anxious to find new incentives to turn over, and the gift market is a big platform. It is precisely to help a variety of industrial chain re-layout. Professional ceremonies have also emerged as a result. The domestic gift industry currently has around 3,000 gift suppliers, with annual sales of about 20 billion yuan, gift service providers of about 20,000, and annual sales of about 30 billion.

However, as the gift market prospered, chaos caused consumers to worry. Affected by the "bird's nest incident", the image of high-end nutritional products in the hearts of people is greatly reduced. The red wine market is also spurious. In order to seek high profits from "original bottle imports," counterfeit "original bottle imports" flood the market. There are various methods of counterfeiting, and counterfeit services form a one-stop service.

Has the red gift market been upgraded? With the improvement of economic living standards, people are paying more attention to the quality and expression of gifts, and innovation and innovation are gradually approaching.

The gift market calls for an upgrade. The reporter learned that many gift companies in China are “on demand production” in the early days, that is, what the market needs to produce. Each gift company is almost all-embracing and the competition for similar products is fierce. After continuous refreshing and shuffling in the industry, more and more gift companies are aware of the importance of specialization features. When talking about professional differentiation, one manager explained this way: In fact, it is not that we can go professionally. The key is the market decision. The advantages of specialization are: first, it can reduce the degree of competition; second, it can put limited power into a certain area; and third, it can meet the modern commodity economy.

Undoubtedly, personalized gifts are a trend for future demand, which is determined by the special nature of gifts. Industry analysts said that anyone who wants to send gifts can be different. In the past, due to fewer companies with research and development capabilities, the gifts on the market tend to be homogenous. Now, with the growth of the gift industry, some well-run companies have the ability to increase R&D while developing the market. Focus on customer needs. Because they have all seen that homogenized products have been driven down by competition because of competition, high added value can only appear in good ideas and designs. The two-way increase in supply and demand has led to a growing market for personalized gifts.

However, it is worrying that the gift industry has not yet had its own industry standard. The current policy is based on the original industry standard of the gift, such as a bed sheet, which can be used as a gift, but it is also An ordinary textile applies the relevant standards of textiles. However, it is not reasonable to do so, and the operability is still largely unproven. As an independent industry, setting industry standards is a must. A survey shows that 57.1% of companies believe that the biggest obstacle to the gift industry in the future is that industry standards are not standardized, and the proportion is far greater than other options.

In this regard, some experts suggest that in the future standardized industries should adopt advanced management methods, share resources, refine products and services, and create powerful and influential brands. Especially after joining the WTO, the Chinese gift industry is also facing the challenges of foreign-funded enterprises. It is also necessary to strengthen the normative management, division of labor and cooperation, and take the modern development path.

Although people's choices are increasingly diversified and personalized, it is not difficult to find that more and more people nowadays have a soft spot for personalized gifts rich in cultural information. In fact, it is no accident that people favor culture. Some economic experts have stated that people's holiday gifts are influenced by various factors such as herd mentality, advertising induction, and the needs of the other party, and these factors are closely related to the degree of social development. The higher the level of industrialization, the greater the tendency of consumption to point to products with higher knowledge content tending toward the spiritual level.

But no matter how the development mode of the gift industry changes, it must be insulated from unhealthy factors. Only under the premise of guaranteeing quality, can the gift industry stand in the long-term. Under the background of industrial change, as the most sensitive marketing field for subversive transformation, the marketing mode of the gift industry will change greatly in the future.