Belle brand of women's shoes network channel operation distinctive
Wool Tops,Wool Top Roving,Raw Wool Top Roving Cashmere Fiber,Cashmere Yarn Co., Ltd. , http://www.nbcashmeretops.com
March 26, 2019
Laguna Shoes is a member of Belle International and the behind-the-scenes trader of the Belle brand on the Internet. Laguna Shoes is deliberately Belize's network channels and traditional channels to do to distinguish. Precisely because of the clarification of the relationship with the traditional channels, Belle's channel operations on the Internet seem quite strategic. First training and other traditional brands, Belle also encountered the traditional channels and network channels conflict. However, Belle quickly found a solution, that is, rely on the production line flexibility in production capacity. However, Laguna Shoes, in addition to sharing the design, manufacturing and quality control, and other flexible production processes with Belle, a traditional source, all operate independently, such as warehousing and logistics. The core competitiveness of self-operating e-commerce companies is to improve the efficiency of the supply chain. Therefore, each B2C mall endeavors to timely link the front-end products with the back-end inventory through the system in order to enhance the user experience, increase the inventory turnover rate and speed up the capital flow. Xie Yunli believes Belle's own operation of multiple channels also need to improve supply chain efficiency. At present, Belle is developing a multi-channel e-commerce management and control platform system, that is, the products on all platforms and Belle's own e-commerce warehouse synchronization docking. Belle through the system of each channel for each sale of goods to understand, such as a pair of shoes, sold in the Internet 100 stores, through the system can be timely understanding of each store sales, which need to replenish , Which need to be off the shelf. Categories separated in the traditional channels, Belle's goods can be one thousand stores side, the products are similar. But in the Internet channel, if the products are the same, there will be such a situation: once which mall to do sales, sales will be transferred from other channels to the channel. For the brand, what is needed is incremental rather than divert sales on platform A to platform B. At present, due to the rapid growth of all channels on the Internet, the competition between platforms is not very clear, but as a brand should take precautions. According to reports, Belle has established this mechanism, the future will be based on different platforms, different characteristics of the development of different products, and this ability, mainly due to Belle behind the powerful design support.