Quanzhou sporting goods "low speed" extension

Anta, Xtep, 361°, Peak, Li Ning and other four Quanzhou sporting goods companies have announced their 2013 annual performance reports in succession from late February to mid-March.
The report shows that the performance "too shabby" is the consensus of the industry on the performance of sporting goods stocks last year. On February 25, Anta Sporting Goods Co., Ltd. announced its 2012 annual results, saying that its operating income was 7.622 billion yuan and its profit was 1.358 billion yuan. The above performance was 21.5% and 14.4% lower than 2012, respectively, according to industry analysts. This is the first time ANTA’s annual profit has declined since it was listed in Hong Kong in 2007. On March 5th, the 361-degree board of directors of the Board of Directors spoke brilliantly and did not say anything in the specific announcement. “2013 is the most difficult year for the sportswear industry since its establishment in 2002.” In the current year of an earnings decline at Anta and 361, Xtep also failed to waive the nightmare of falling profits since its listing in 2008. The final score of the "Peace City Brothers" in the Peak, on March 12, handed over a candid response: In 2012, the group's turnover was 2.90 billion yuan (2011: *** 4.65 billion yuan ), a drop of 37.5% over 2011. Group Chairman Xu Jingnan believes that the decline in performance is related to the overall trend of the industry, and 2014 under pressure is "a challenging year."
Inventories, as the biggest killer of the industry that fell sharply last year, have the tendency to let "**" fly for a while. From the point of view of the industry exhibition booths in 2013, the major sporting goods stocks all said that they will certainly continue to judge this year.
In this regard, major companies have adjusted and optimized the ordering model, instead of blindly demanding, but by taking effective actions to reduce inventory risk on the retail channel, respond quickly to changes in the market, use of rich operating experience and cost-effective The management system, distributors and franchisees overcome the current difficulties, allowing them to stand out in the industry in a challenging market environment, in order to allow retailers to maintain their confidence in the brand in the face of adversity.