I feel that selling gold is very profitable, the actual profit is not as good as ordinary supermarkets.
People feel that selling gold is very profitable. In fact, the profit of the gold shop is only around 5%. Guide: As the world's largest gold consumer last year, Chinese consumers are particularly fond of gold jewelry. However, the price of the "roller coaster" in general gold jewelry also allows consumers to smash the "moisture". The Beijing Youth Daily reporter found that the gross profit per gram of domestic gold jewelry is between 50 yuan and 70 yuan, and because of the price of gold in recent years. The net profit of Jindian is even less than that of ordinary supermarkets. Under the world-famous "Chinese aunt grabbing the gold tide" and the continued decline in gold prices last year, Chinese consumers have shown unprecedented enthusiasm for gold. While the gold demand in the Chinese market hit a new high last year, China also rushed to the position of the world's number one gold consumer. Along with this, the competition in the domestic gold sales industry has become more and more fierce. Gold stores selling gold, pawnshops selling gold, and e-commerce have also begun to sell gold. This has caused the gold prices in the past gold stores to start to loosen, often there will be Some gold stores have a price reduction of 10 yuan and 8 yuan per gram, and more than 20 yuan or more. However, this kind of price war has made consumers feel "what is cheap" surprises, but also began to say "how much water is the price of gold?" In this regard, the Beijing Youth Daily reporter conducted an investigation into the phenomenon of gold price, hoping to sort out how the various gold prices in the gold store were determined. Gold jewelry 50 to 70 yuan per gram of gross profit “The price of gold is very transparent, so we can easily calculate the gross profit of various gold products.†The market leader of a gold shop in Beijing told the reporters of Beiqing Daily. He said that the price of gold is transparent on a global scale: the international gold price is priced in ounces, and the domestic Shanghai gold trade is priced in grams, and one ounce is equivalent to about 31 grams (this is different from the normal one ounce equivalent to 28 grams). For the weekend's closing price, for example, the international gold price is 1,334 US dollars per ounce, and the Shanghai Gold Exchange is 266 yuan per gram. The two basically match. With a transparent price, it is not difficult to calculate the profit of various types of gold products. At present, the gold price of Shanghai Gold Exchange is 266 yuan per gram, and the price of thousands of gold jewelry in Beijing Jindian is about 325 yuan. The difference of 59 yuan per gram is the gross profit of gold jewelry. According to industry sources, the gross profit of an average of 50 yuan to 70 yuan per gram of gold jewelry is relatively normal in China. Moreover, the profit of 50 yuan to 70 yuan is not affected by the fluctuation of gold prices, which is basically fixed and accumulated on the basis of Shanghai gold price. Therefore, in the gold industry chain, the profit margin is relatively higher when the price of gold is at a low point. However, this level of gross profit is limited to gold jewelry, and the investment in gold bars that are relatively large and simple in processing technology is much less profitable. The price of gold bars is usually based on the real-time gold price in Shanghai plus a fixed amount of work, usually the work fee is more than 10 yuan per gram, and some gold stores sell even two yuan per gram. It can be seen that in the gold shop, the gold bars are mainly for the volume, and the gold jewelry is the real profit. It costs a lot of money to earn 50 to 70 yuan per gram of gold jewelry, but a person in charge of the gold store told the reporters of Beiqing Daily that this is not the exclusive benefit of the gold shop, but the total profit of the goldsmith processing plant and the gold shop. As for how to distribute this part of the profit manufacturers and merchants, mainly according to the manufacturer's supply and marketing agreement, but he said that usually it is floating on the basis of 1:1, and the proportion of the manufacturing end is usually slightly higher. Goldsmithing company's net profit margin is about 5% The reporter of Beiqing Daily learned in the interview that if every gram of gold jewelry manufacturers and gold stores can get a profit of 30 yuan, this is only a gross profit, and the net profit is far less. The main cost of goldsmithing companies lies in the loss of labor and precious metals. According to a technician from Chow Sang Sang Jewelry, in fact, the gold jewelry manufacturer is largely competing with the design and manufacturing process capabilities. It is also a blunt raw material gold, which has to be transformed into a beautiful and attractive gold jewelry. Many processes, such as gold jewelry, gold ornaments, gold bars, etc., have different process principles and processes, and each has its own secret process in many details. Despite the introduction of advanced numerical control equipment, even the most advanced manufacturers have to rely on the manual carving of skilled technicians in many processes, and the price of an experienced craftsman is very high. In addition, the investment in R&D and design is also a major investment for goldsmiths. Whether a gold brand can be welcomed by the market depends to a large extent on the level of designers and artisans, so many big-name manufacturers are also striking in these areas. After deducting various costs, the net profit margin of goldsmithing and manufacturing enterprises should be around 5%. Jindian net profit is lower than supermarkets in recent years For the gold shop, it is far from being able to earn all of the 30 yuan. The store rent and labor cost are the biggest expenses of the gold shop. Compared with traditional commercial outlets, gold shops usually pay more attention to site selection, must occupy the core position of the core business circle, and have higher requirements for store decoration, which makes the store cost of the gold store higher than the ordinary business of the same scale. . In addition, the cost of sales staff in Jindian is often slightly higher. Gold products cannot be opened as supermarkets. Each counter is responsible for the number of counters, so the number of salespersons increases the labor costs. The person in charge of a gold shop in Beijing told Beiqing Daily that the net profit of Jindian sales was relatively high when the price of gold was low in the past few years, but it did not exceed 8%. In the past few years, the price of gold has risen and the profit rate has been relatively low. The basics are around 5%, even lower than the average supermarket. However, he said that the value of a single piece of gold is higher, and the profit earned by selling a piece of gold is not small. "Selling a common gold necklace may earn two or three hundred yuan. If you want to buy hundreds of thousands of gold products when you hit a shot, you will earn tens of thousands of dollars, so people usually feel that selling gold is very profitable!" According to the reporter of Beiqing Daily, many gold shops of some scales now have their own gold processing bases to achieve one-stop production and sales, which is equivalent to bringing the gross profit of 50 to 70 yuan in the entire industrial chain. This will greatly enhance the price flexibility space, and a 10 yuan, eight yuan will have resources. Famous gold jewelry brands like Hong Kong's Chow Tai Fook and Chow Sang Sang are both their own production bases and their own branded chain stores. In spite of this, the performance reports of the two gold jewellery companies are far from being profitable: Chow Tai Fook, whose gold price is much higher than its peers, has a gross profit margin of about 26% and a net profit margin of 9.5%. Chow Sang Sang’s gross profit margin is less than 15 %, the net interest rate is only 4.4%. Women's Suits Women's Suits Guangzhou Hanguang Fashion Co.,Ltd , https://www.aliuniform.com