Discover the story behind the warm bird “Feixiang” in China Fashion Week

In the past China International Fashion Week 2014, from more than 50 brands of domestic and foreign institutions gathered in the capital, staged a visual feast. To participate in the fashion week in many brands, warm and birds as representatives of national brands with a foothold in the international perspective of local both multidimensional release features localization pattern and creative design and commercial floor and try to win praise, through this event welcoming the birds to the world show the unique charm of oriental clothing culture.

So how does the warm bird get so much praise? What kind of fame story is there behind the warm bird?

Birds of fame are renowned in China International Fashion Week

The story behind the multinational supply of rare fabrics

In the fashion industry, Haute Couture means the commanding point of luxury and has unrivaled privilege. Advanced costume customization originated from Europe. The soul of advanced customization comes from the unique design, precise three-dimensional cutting and fine craftsmanship. All the crafts are done by hand, and the working time of one piece of clothing is about one month.

As the highest level of fashion in the world , Europe is not only famous for its design and cutting, but more importantly, it is famous for its high quality fabrics. These rare fabrics are exclusive Italy, Britain, France, Switzerland and other countries, it is only the achievements of European dominance in the fashion industry.

As a national brand, the pursuit of quality and the pursuit of excellence for consumers have led the warm birds to focus on material selection. The warm birds have all come from Europe in the collection of fabrics . We also saw more than 30 in this event. European top fabric suppliers gathered warm birds to help the debut of a warm bird and share Chinese costume feasts.

International Vendors Attend the 2014 China International Fashion Week

The story behind the international luxury design team

The performance of the warm bird at China International Fashion Week is a startling one. Netizens and industry experts have high hopes for the warm bird.

Bird was able to warm a famous battle, because has always been to "Seiko doing fine, sewing classic" spiritual attitude to create works of art to treat clothing. What's more important is their untiring pursuit of apparel customization and the joint efforts of their top Asian and Italian designers. Everyone knows that Italian clothing is known for its elegance. It has conquered the world with exquisite fabric processing, excellent sewing techniques and impeccable quality. More than half of the global clothing brands originate from Italy, such as: GUCCI , PRADA and so on.

In addition, the warm bird company itself pays special attention to the use of consumers. In the company, we have always adhered to the principle of not having the best and only better design. Every quarter of product research and development will invite distinguished VIP participants at all levels of society to participate in the design and improvement of products according to the needs of customers, thus creating a suitable Chinese body. The characteristics of the clothing version type and conform to the eastern style of cultural habits, the collection of European and Asian trends and culture, to create a warm and unique bird charm.

2012 Cozy Bird Joins Hands with Aldo Bonelli, World Top Plate Maker

The story behind the creation of a new chapter in custom clothing

At this Fashion Week, people not only saw colorful clothes and brands competing for each other, but also witnessed the transformation of China's garment enterprises from homogenous competition into high value-added fields in the industrial chain through technological innovation. From a certain point of view, this fashion week is a microcosm of the transformation of domestic clothing brands. The key to transformation is to shift from exclusive growth to shared growth, that is, clothing customization will share the historical luxury to everyone's desire. Have a stylish person.

From the beginning of the history of tailoring, clothing is tailored to individual needs, and tailoring is tailored to the size. Different people have different practices. Therefore, in general, each piece is personalized. However, since the word " clothing " appeared in the middle of the last century , the tailor shop has slowly faded out of the costume making stage. Although it has not disappeared, the proportion of clothing has been considerably lower than before . But now, tailor-made garments have begun to appear in the city and have regained an important position. Different from the past , the current business mainly serves the urban white-collar workers, urban upstarts, and people who pay attention to taste and personality . Today, custom clothing has been used as a way to enhance their own image, it has become a beautiful and distinguished from others, but also a fashion.

In each corner of the warm bird's shop, you will see a young master of Hefa Tong Yan. They are high-end custom body trainers with at least 30 years of experience. You can even ignore the many series of ready-to-wear garments and choose the custom directly. From the color, fabric, style and craftsmanship requirements, you can create an exclusive costume artwork with your exclusive label under the guidance of a high-level custom bodybuilder.

Taste of Haute Couture

Warm Bird Zhuhai R&D Center

Warm Bird Group Headquarters Base, Cultural and Creative Park

The industry behind the story has high hopes

When in May 2013, with the President of the First Lady to visit four Latin American countries to access, dressed in their costumes and carry-on bag are authentic domestic brands. This move drove the company’s stock of advanced custom clothing business to keep rising, and it also raised a hot debate on high-end clothing in China. With the demand for personalized clothing and the pursuit of quality, more and more consumers will choose customized clothing in the future.

After the fashion week ended, warm birds Beijing flagship store coming to many franchisees, is the recognition of the warm domestic birds and even custom clothing industry outlook. Although the warm birds are already well-known in the industry, we hope and believe that the warm birds will give us more and more surprises in the near future. It is expected that this Chinese national brand integrating the world's top resources will rewrite the history of Chinese clothing culture. This is not only what we in the industry but consumers want to see.