NE · TIGER2010 / 11 autumn and winter fur trends and new product launches

August 23, 2025

NE·TIGER has long stood at the pinnacle of China’s fur industry, consistently holding the title of the nation's top fur brand. Renowned both domestically and internationally, it is celebrated for its luxurious design and exceptional craftsmanship. Each year, gold-fur pieces are crafted with a blend of opulent natural textures and contemporary fashion trends. The brand continues to set the tone for what’s popular, introducing unique styles that reflect modern elegance. This season, NE·TIGER embraces a low-key luxury design concept across its entire fur collection. By merging innovative development with refined design and reorganization, the brand introduces a fresh, youthful, and fashionable look that appeals to a new generation of fashion-conscious consumers. In 2010, NE·TIGER made waves in the autumn and winter fur scene, unveiling its latest collections in Beijing and Harbin. These events highlighted the brand’s commitment to setting global trends while maintaining its rich heritage. The brand’s presence in Harbin, known as the “Musical City,” further emphasized its influence in the fashion world, where it showcased its latest fur-themed products alongside top models and musicians. Fur has always held a special place in human history. From ancient times, when animal skins were used for warmth and protection, to the sophisticated use of fur as a symbol of status and wealth, it has evolved through centuries of cultural and social change. In ancient China, fur was not only practical but also deeply symbolic, seen in poetry and historical records. During the Qing Dynasty, fur became a royal privilege, with strict regulations on who could wear certain types. Today, NE·TIGER continues to redefine the meaning of luxury fur. No longer just about logos or status symbols, the brand now focuses on craftsmanship, quality, and the lifestyle it represents. With its 2010/11 autumn and winter collections, NE·TIGER introduced a new era of “low-key luxury” — elegant, stylish, and subtly refined. This shift marks a bold move toward a more sophisticated and modern interpretation of luxury, ensuring that fur remains relevant and desirable in today’s fast-paced fashion world.

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