Italian ladies PENNYBLACK: Shanghai's talk about feminine femininity
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August 28, 2025
PENNYBLACK, the renowned Italian women's fashion brand, has recently opened an elegant boutique within Shanghai IFC. The store features a soft beige palette complemented by mirrored steel accents, creating a refined and welcoming atmosphere. This design perfectly mirrors the brand’s philosophy—elegant, intellectual, and effortlessly modern.
The space is thoughtfully designed with irregular layouts and star-shaped spotlights that enhance the brightness and fluidity of the interior, embodying the free-spirited Italian style. A spacious and independent accessories section stands out as a key feature, where an entire wall of stylish items is subtly divided by matching display racks. This not only enhances visual appeal but also highlights the season’s latest trends.
Additionally, the store includes specially designed beige leather footstools that allow staff to rearrange them easily, enabling customers to try on shoes at any time and enjoy the fun of mixing and matching outfits.
PENNYBLACK was founded in 1978 and has since become a favorite among confident and stylish urban women. Known for its elegant designs, premium fabrics, and comfortable fit, the brand offers excellent value for money. Its collections are divided into three distinct lines: the black label for professional and formal wear, the grey label for casual weekend styles, and the pink label for special occasions and evening events.
This new Shanghai IFC location is a perfect blend of style, functionality, and sophistication, offering a unique shopping experience for fashion-conscious customers.
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