Export companies compete to go to the emerging market "Nuggets"

At the same time, the Global Sources Sourcing Fair held in Shanghai and the new orders, Chen Xinmei, the general manager of Shanghai Siyuan Flavors and Fragrances Co., Ltd., also considered to expand the source of customers in Singapore, India and other places. This professional is engaged in the production of fragrances and fragrances. Export companies in 2009 tasted "sweetness" in exploring emerging markets.

Chen Xinmei told reporters that she went to Dubai to participate in the exhibition in June last year. She has accumulated a lot of “new customers who are not reachable in China” and successfully launched products into high-star hotels in the Middle East. “These markets are still growing, we are There are great opportunities."

There are not a few entrepreneurs who have similar ideas and practices to Chen Xinmei. There are indications that more and more export companies have changed their “waiting for orders at home” as “actively seeking new customers to meet new demand in overseas emerging markets” and regard these markets as an important source of future export growth.

According to statistics from the internationally renowned media group Global Sources, in 2009, the group's procurement fairs in Dubai and Mumbai attracted more than 1,100 exhibitors and 800 exhibitors respectively, a sharp increase of 40% and nearly 120% compared with 2008.

The reason why export enterprises look at the market again is because “Emerging markets are less affected by the crisis than European and American markets, and exports to these regions have great growth potential,” said Huang Tanwei, president of Global Sources Exhibition.

According to newer data from the General Administration of Customs, in 2009, China’s exports to the traditional markets such as the European Union, the United States, and Japan fell by 19.4%, 12.5%, and 15.7%, while the declines in exports to India, Southeast Asia, the Middle East, and other countries and regions. Basically within 10%, some markets are still showing growth.

On the other hand, it is benefiting from the promotion of relevant national policy measures, such as encouraging export enterprises to “go global” and the establishment of China-ASEAN Free Trade Area. Zhang Yan, director of the Institute of Foreign Economic Research of the National Development and Reform Commission, pointed out before his birthday that for domestic export enterprises, reducing dependence on European and American markets and exploring emerging markets are important paths for future development.

The data shows that China's exports account for 17.5% to 22% of the traditional market share in the US, Europe and Japan, but only 5.4% in Ukraine, 8.9% in Turkey, 9.2% in the Philippines and 10.5% in India, accounting for Brazil, Malaysia and South Africa. Russia is only around 13%, and the market potential of emerging economies is still very large.

Huang Tanwei revealed that after the procurement fairs in Hong Kong, Mumbai, and Dubai, Global Sources has set out to hold exhibitions in Singapore and South Africa in November and December this year to assist Chinese exporters to explore the ASEAN and African markets. .

The good news is that Chinese goods are very popular in many emerging market countries and have good market prospects. A survey of Indian buyers revealed that 87% of respondents plan to increase China's merchandise purchases, and 30% of respondents said that China's merchandise purchases will increase by 20% to 40% from the previous year.

However, what should be seen at the same time is that there are still some unfavorable factors in opening up specific markets. For example, China and some emerging market countries compete in certain export areas, and some countries frequently implement trade protection measures against China. In this regard, Zhao Jinping, deputy director of the Foreign Economic Relations Department of the Development Research Center of the State Council, said that it is necessary to strengthen bilateral cooperation in such markets and resolve trade frictions through dialogue, communication and policy coordination.

Huang Tanwei reminded that export enterprises should make preparations in advance before going overseas to explore the market. In particular, they should learn more about these market demands and bring appropriate products. "For enterprises, opening up new markets is a long-term strategy. The initial expectations should not be too high. If you choose to participate in overseas exhibitions, you should increase your initiative in product promotion and design to meet the new needs of new customers.