Mihuang Cashmere won the 2009 China Color Application Award

October 28, 2018

In the 5th just ended

At the 5th "Color China 2008-2009 Color Awards" awards evening just concluded, Mihuang Cashmere won the "2009 China Color Application Award" for its grasp and application of popular colors, and was awarded "2009/2010 Most A popular glamour wool knit brand". It is reported that this is the only cashmere brand to win this honor. The expert Sheng Ming Mi Huang pays attention to the harmonious relationship between the whole and the details, and the material personality and color are full of tension. This time with Mi Huang won the award with a number of well-known domestic brands in various fields such as Changan Automobile, Nippon Paint, and Lenovo Mobile.

The “Color China” event is an annual comprehensive fashion festival sponsored by the China Fashion Color Association. Since its inception, the event has attracted many companies to participate in the event. Its awards have become the most authoritative award in the domestic color industry. The awards cover various fields such as clothing, cosmetics, construction environment, automobiles, urban colors, film and television colors, electronic products, color culture, and color science and technology, and all-round display of outstanding representatives in color application and innovation in various fields of Chinese society. Compared with the past, the 5th "Color China" annual color award has set a new record in both the number of participating companies and the quality of the entries.

The reporter learned that Mi Huang is the fastest-growing company in the cashmere industry. Mi Huang has always attached great importance to the use of color in cashmere apparel. As early as July 2009, Mihuang Cashmere was awarded “China Cashmere by the China Fashion Color Association”. "Color R&D Base" has become the first cashmere color research and development base in China. The combination of the two provided guidance for the use of popular colors in cashmere apparel. Let fashion, colorful become the new direction of the development of cashmere clothing. At the same time, it also provided strong support for the “colorful strategy” promoted by Mi Huang.

At the awards evening, Mihuang Cashmere also brought with it nearly 20 newest cashmere garments independently developed and designed, which were displayed on the T stage show. "These new cashmere costumes have just appeared in the 2010 China International Fashion Week and have attracted great attention. The media has a reputation for "Mi Huang's colorful and stylish rewriting of cashmere," and "Mi Huang is the leading brand of fashion cashmere." Chairman Wu Jinhai introduced: "The cashmere apparel displayed here is based on the latest color trends provided by China's cashmere color research and development base. It creates a high-quality cashmere brand image and strives to enhance the fashion value of cashmere products. Things are being done. ""