Discover the interest of customers and cut the customer demand point

Carnegie once said this: "When you go fishing, what do you choose as a bait? Even if you like to eat cheese, you can't catch a half fish in the front of the fishing rod. So even You are very reluctant, and you have to use the things that fish like to eat to make bait." So is the same. No matter how interested you are in a topic, there is more to say. If the other party doesn't want to hear it, you say it is also white.
But sometimes, it is not easy to find topics of interest to the other party, especially if the understanding of the other party is not sufficient. Everyone's interest may be different. If someone likes baseball very much, some people can't even know the pitcher and the catcher. Some people go to play golf when they have time. Some people even have irons and wooden poles. I don't know; some people are very interested in cooking, but some people don't even fry eggs... Everyone cares about and is interested in what they say.
So how do you find out what topics are of interest to the other party? A good way is to think in terms of empathy. You can observe the other person's facial expressions and attitudes at any time during the conversation, and must constantly reflect on whether the other party is interested in this topic, and "I say whether these words will cause the other party to be unpleasant". Put yourself in the shoes of others and understand the attitudes and opinions of others. Because this will not only get your communication and understanding with the other party, but also a clearer understanding of the other party's thought trajectory and the "critical points" in it, so as to achieve targeted and hit the "critical".
Once, Carnegie rented a lecture hall in a hotel to give lectures. But one day, he suddenly received a notice that the rent had to be increased by three times, so he went to negotiate with the manager. He said: "I was a little shocked when I received the notice, but this does not blame you. If I were you, I would do the same. Because you are the manager of the hotel, your duty is to make the hotel as profitable as possible." Carnegie calculated an account for him: If the auditorium is used for a dance party or a party, of course, it will be profitable, but if you leave me, it means that you have gone to thousands of literate middle managers, and they Visiting your hostel is a live advertisement that you can't afford to pay. So, which one is more beneficial? The manager was convinced by him. The manager wanted to make the most profit, and Carnegie captured the topic of interest to the manager, so he succeeded.
The card base station calculated the account for him from the manager's point of view, so that the manager willingly added the balance weight to Carnegie. In fact, there is a lot of communication that fails because you have not caught the topic of interest to the other party. Always use your own ideas to replace the audience's ideas, so that your speech can't grasp the hearts of the audience, and it will affirm your failure.