Chinese young people are the biggest luxury buyers in Asia

November 07, 2021

Master Card recently announced the “Asian Millennials (18-29 years old) luxury consumption habits” report shows that young people in China have become the largest buyers in the Asia Pacific region.

In the coming year, the average millennial generation in mainland China will spend $4,362 on luxury purchases, twice as much as South Korea ($2,638 per capita). In third place is Hong Kong, China ($2,584 per capita), and per capita consumption in Asia is $2,584.

Among them, the luxury category that is most popular among the millennials in Asia is a high-tech product, which is a symbol of identity. Twenty-five percent said they would buy a smartphone or tablet next year, followed by designer clothing and leather goods, each accounting for 17%.

Due to regional differences, luxury brands need to adopt local conditions to attract thousands of generations of consumers in Asia. Compared with young Chinese, young people in Indonesia and India prefer Asian brands, and young people with low import taxes buy luxury goods. To be lower.

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