Apparel distributors favor the mode of “eat less”

"These items are new, and the new arrivals have only one item for each number." In a brand shop on the third floor of the Hangzhou Tower, the salesperson warmly welcomed the customers. "We will have a new arrival each week. You are welcome Let's take a look.” This is just a window. At present, many dealers are trying this mode of “diet”. Perhaps, with the trend of fast fashion, small batches, multiple styles, and high frequency of purchases will become a trend.

The spot sales price is expected to decline by 5 to 10% this year. Dealers generally find it difficult to do business while screaming, but also wondering how to reduce their own order risk. Now they are starting to go to the counter. Most of the summer dresses were orders for half a year ago, and many dealers were concerned about the changes in the market,” an industry source told reporters. “But for those brands that have always used the spot order method, their advantage is that This time it was revealed."

A well-known footwear brand official told reporters: “Because the brand has its own factory, replenishment is relatively convenient. Generally, at the time of the first order, the amount of sales under the distributor is only about 34%, and the remaining 60% will be separated. Complementing the new model each week will make it possible for dealers to decide on orders based on sales and control their inventory.” The person in charge said, “If you press the past, the full orders were made in ** mode half a year ago. In case the brand is inaccurate to the market and the style, style, color, and fabric are all in error, it is very easy to create a backlog and cause cash flow difficulties."

Quick **Come at any time to chase a single piece. "This item is out of stock now. If we come earlier, we may still have to collect replenishment after the statistics from the headquarters. However, it takes about 30 days from ordering to getting goods."

In front of a particularly popular leisure women's clothing counter, the number of salespersons reflects the brand's countermeasures.

It is understood that many brands currently adopt a fast-paced approach, ordering 12 times a year. This method can effectively respond to the market environment, so that dealers can increase the proportion of recovery orders, such as the summer can add 10% of the goods, winter can add 20% of the goods. This will help dealers to control the amount of advance orders, according to the market sales increase, reduce the dual pressures of cash flow and inventory.

ZARA and H&M, known for their rapid response, are good examples. The fastest time to ship ZARA in Europe is 22 days. Many domestic brands are also learning this mode of operation. A related person in charge of a local cowboy brand in Hangzhou revealed that they changed their twice-yearly ordering meeting to four times a year, which was well received by their dealer team. .

“Actually, from the market point of view, the total amount of styles in the next season will not increase any more. It will only change the mode of shipment in the future, and the frequency of new shelves will increase.” An insider said, “In addition to timely replenishment, For distributors, the increase in the number of orders also increases the ability of the brand to quickly respond to the market. International fashion trends or cultural influences can immediately reflect the ready-to-wear market. Many popular fashion styles will be more in line with the current trend.

Dealers are experimenting with this "eat less" meal. Perhaps, with the trend of fast fashion, small batches, multiple styles, and high frequency of purchases will become a trend.