2011 Korean fashion brand Gulonsma Guerlain poetry autumn and winter new products
Brand positioning: retro and sophisticated, fashion is not an exaggeration, restrained soft, obsessed with England, immerse new romantic style, fashion, young, soft, romantic, easy to match, Guerlain Poetry Man brings that is for them Gentle and not weak; Both professional and not rigid; both sexy and unobtrusive dress concept to meet the work; dating; PARTY ; vacation, and even casual sports and other aspects of urban life, whenever and where will always be the most beautiful; the most charismatic Bright Brand Culture : Optimistic and enterprising, brave to innovate Brand personality : independent self-confidence, love life, the pursuit of fashion. Product concept : to promote fashion, confident urbanization of the dress, the pursuit of high quality, unique self-international clothing culture . QQ: targeted clients High-spending layer, spring and summer 230-880 yuan / piece, fall and winter installed in 380-3200 yuan / piece Age 20-35 , a variety of occupations, have a unique personality; Have a wise mind, gentle character, the pursuit of romantic fashion women; Use wisdom to run your own beautiful life , so that they have been so beautiful [ Brand positioning ] Snapback Caps,Custom Snapback,Plastic Logo Snapback Kai Hong Caps And Bags Co., Ltd. , http://www.dgsportscap.com
With the rapid development of China's economy, the demand for apparel largest consumer groups - young women in the taste in clothing tends to be more branding and personalization. After Guangdong Hong Hao Garments Co., Ltd. survey and analysis of professionals and found that fashion clothing is far can not meet the needs of the majority of urban fashion beauty personality, of course, this demand does not mean no, but also reflected in:
1 , for the vast number of consumers, the price is too high, the quality can not be guaranteed.
2 , for franchisees, agents, can not find integrity, co-operation with the strength of the manufacturers to sustainable development.
3 , manufacturers in the brand production, design and brand management, planning and other aspects of lack of stamina. Can not guarantee the needs of brand distributors and brand development can not be sustained development.
4 , the brand based on instability and arbitrarily increase product prices, innocent brand harm agents, franchisees and consumers.
5 , the founder of the brand personal quality is too low, resulting in joining agents and other partners discouraged.
In order to solve such problems appearing in the Chinese clothing brand and apparel industry, the company launched the women's fashion brand of MS , SM and TX in the hope of creating a brand new brand for Chinese apparel through our modern management and long-term brand strategy. Truly able to provide consumers with inexpensive fashion clothing products, to join the agents to provide sustainable cooperation and rest assured that the satisfaction of the brand.
