Clothing Union brand recommendation: the United States famous fashion women's brand-S +

February 25, 2019

S + + Aijia Womenswear A well-known women's fashion apparel registered in the United States, adhering to the design concept of "elegance, atmosphere, classics, fashion, luxury", brings together the modern international fashion elements, based on the original design, its unique fashion style, fashion The forefront of design, interpretation of a new chapter in women's wear. There are over 200 stores in the country and 180 stores in 2014-2015.

Company Name: Guangzhou Shi Aijia Commercial Co., Ltd.

Brand Name: S + (Aijia Shi)

Type of status: Women

Brand positioning: high-end

Demand area: 50-120 square meters

Cooperation period: 1-3 years

Plan to expand the area: the country

Property use: leasing, cooperation

Rent affordability: 1-30 yuan / day / square meter

Preferred properties: shopping malls, shopping malls, department stores

Shop way: independent management, cooperative management, franchising

Expansion plan:

S + brand so far in the country nearly 200 stores. S + had previously all direct business development model, one after another in Guangbai, Rainbow, Intime, Ocean, Eurasia, New Mart, Central, McKale, Wanda, Golden Eagle and Other department store chain system to establish relations of cooperation and achieved very good Score.

S + in 2014 the company nationwide expansion project has been officially started in full, which joined the agency as the key to promote the project. Plan 500 stores in the next two years. In addition, while ensuring the steady layout of the market, the Company also attaches great importance to product development, operation management and terminal management.

S + is the store distribution:

Property requirements:

Preferred bustling shopping district

Area of ​​50-120 square meters

Floor requirements: one, two floors

Daily traffic: 20,000 people / day

brand introduction

Advocating independence, the pursuit of self, concerned about fashion, fashion is the S + brand creative theme. S + style to a single product extraordinary world, or staggered with highlight personality. In the natural cut lines, with superb technology version reflects the pursuit of fashion, quality of modern mature women's sense of independence and superiority. Each design strives to highlight the unique style of women, or fashion dazzling, or popular free and easy, or soft and elegant. S + feminine beauty instantly solidified in colorful fashion, which is the most perfect interpretation of women's self-style, so that urban women, both in the fashion workplace, or in a leisurely and elegant life, always show the feminine qualities, enjoy self-styled style personality.

Brand Positioning

Consumer groups are women between the ages of 30-45. They are a group of women who are self-confident, elegant, stylish and enjoy life at every moment, chasing their taste of life, and realizing their own independence. Product categories are: T-shirts, dresses, shirts, sweaters, shorts, trousers, jeans, down jackets, cotton suits, jackets, leather garments, windbreaker and accessories.

design concept

S + adhering to the design concept of "elegant, atmospheric, classic, fashion, luxury", using the finest fabrics, exquisite details of the decoration, elegant colors and patterns, coupled with stylish design and clever cut, outlining the lines of women Beauty and beauty of contemporary urban women. At the same time, we rely on our own excellent management capabilities to ensure the listing of new products in 10 days and 30 days of new models under the cooperation of sales, development, production, commodities and logistics systems. To achieve more accurate rapid response, bringing the latest and fastest fashion information in Europe and the United States. Through the most abundant products to consumers reflect the "light luxury" charm.

Brand price: summer products to 500-1000 yuan for the axis, spring and autumn products to 800-1500 yuan axis, winter products to 1000-3000 yuan for the axis

Brand marketing strategy

The store sells high-quality products and top-of-the-line services that are instantly synchronized with international fashion, selling unsynchronized products and services on the Internet in the form of e-commerce.

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