Traditional golden jade classical culture will revive in the field of jewelry
With the sustained and rapid development of the Chinese economy, China's jewelry market has also shown a rapid development trend. According to relevant surveys, the consumption of Chinese jewellery in 2012 was as high as 380 billion yuan. It is expected that by 2015, China will become the world's largest luxury goods market. At present, domestic jewellery consumption varieties show a diversified development trend. In addition to traditional gold and platinum jewellery, the sales of jade, jade, diamond and gemstone jewellery are very obvious, especially jade and jade art. More and more popular with consumers. According to Mr. Kong Weizhong, a veteran of the jewelry industry for more than ten years, in the jewelry market in recent years, gold, silver and other prime gold jewelry have gradually appeared in the market situation of oversupply, many consumers began to shift their eyes, investment is increasingly scarce The jade jewelry, the traditional golden jade classical culture will be revived in the jewelry field and become the mainstream of the market. Jinyu culture, the inheritance of Chinese traditional culture China's Jinyu culture has a long history and has a long history. In traditional Chinese culture, gold represents honor, jade represents elegance, and is considered to be auspicious and evasive. It not only symbolizes power, wealth, but also reflects the spirit of different eras. However, due to various reasons, since the reform and opening up of the jewelry market, the market of the jewelry industry has been monopolized by the gold jewelry, for the familiar and unfamiliar gold and jade-based gold inlaid jade products, always Failed to get the favor of too many consumers. In the development process of the past 20 years, gold inlaid jade jewelry is only a small consumer goods, style design and marketing concepts are old and decaying, and the market space is extremely limited. Although it has not been popular with the public, the historical significance and cultural value of the Jinyu culture have not been forgotten by people. At the 2008 Beijing Olympic Games, the Chinese first embodied this traditional culture in medal production. The creative design and exquisite production have amazed the world, and the ancient art that reflects the traditional culture and mosaic of the East has been revived and continues to this day. Whether it is noble gold or psychic jade, these beautiful cultural meanings have been well passed down in the gold inlaid jade. Today, with the rapid development of multiculturalism, the jewelry enterprises represented by Shandong Shangzun Jewelry Co., Ltd. Beginning to examine the importance and preciousness of the aesthetics of gold inlaid jade, based on the production of traditional gold inlaid jade jewelry, a new design concept and marketing model have been implanted to carry forward the traditional golden jade culture and gain recognition from consumers. favorite. The scarcity of resources ensures the value of gold inlaid jade The most important thing about gold inlaid jade jewelry products is the quality of jade. The quality of a jade determines the overall value structure of a gold inlaid jade product. Jade is a non-renewable resource. According to Mr. Kong Weizhong, after the reform and opening up, many people have carried out crazy predatory exploitation of jade, especially Hetian jade. The mining volume in the past 20 years is expected to exceed the sum of historical mining, leading to high quality. The mineral resources are rapidly depleting, resulting in rare rare high-quality jade materials. For example, the Yulong Kashi River in Xinjiang has become a battleground. Hetian jade seeds have been dug up, and Hetian jade has become a scarce resource. In addition, with the depletion of Myanmar's jadeite minerals and the further expansion of the demand for jade, the value of jade resources will inevitably rise rapidly and have a stable appreciation space, thus further strengthening consumers' purchasing confidence. Stylish atmosphere, suitable for the needs of current consumers From an aesthetic point of view, jade is warm and subtle, gold is shiny and flamboyant, and gold inlaid jade makes the organic combination of the two as a whole, which greatly caters to the euphemistic character of the Chinese, which is more than pure gold ornaments and jade ornaments. It can cater to people's fashion needs, which makes the gold inlaid jade more rich in subject matter, more styles, more beautiful, and more acceptable to consumers. The improvement of the level of economy and culture makes the weight of consumers' humanistic values ​​more and more important in their hearts. The connotations expressed by Jin Jinyu, such as “Jinyuliangyuanâ€, “Jinyu Mantang†and “Jinyuliangyanâ€, in terms of humanistic value, have the natural advantages unmatched by other ornaments, and are more popular among people. In general, the value of gold inlaid jade jewelry is fully reflected in the connotation quality of jade and the style of jewelry. Nowadays, gold inlaid jade jewelry is more and more beautiful, more classical than other jewelry, each product has a profound and unique cultural connotation. In the jewelry market in 2014, on the basis of the glory of previous years, Jin-Jade will lead the new fashion of jewelry development with its unique jade culture and become the mainstay of the jewelry market.
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