This year, US jeans sales are expected to reach $14.7 billion

According to a report released by the American Cotton Corporation, about 98% of jeans in the US retail market were imported in 2010, and the number was about 604.9 million. From January to May of this year, the imports of American denim products decreased by 8% year-on-year to 171 million, and the import value decreased by 0.1% year-on-year to US$1.3169 billion.

China, Mexico, and Bangladesh are the top three jeans suppliers in the United States, accounting for approximately 68.4% of total imports. As of May this year, Mexico continued to maintain its position as the largest supplier of men's and juvenile jeans, accounting for about 41% of total imports; and China became the largest supplier of women's and girls' jeans, accounting for about 44.2% of total imports.

According to the US Cotton Corporation Retail Monitor, in the first quarter of this year, jeans accounted for 12% of the US retail market (excluding children's wear). At the same time, almost three-quarters of the jeans on the retail market are priced below $39.99. The average retail price of jeans was 37.41 US dollars, slightly higher than the 36.24 US dollars in the first quarter of last year.

Relative to men, women consider more factors when buying jeans. Among them, style is the primary factor, and 83% of female respondents think it is very important. Women also take into account comfort (77%), enjoyable looks (71%) and prices (66%). Style and comfort are equally important to men, 66% of men think these two factors are very important, less than 50% of men think the price is important.

Another Euromonitor International survey found that this year's jeans sales will increase by 4.1% to $14.7 billion. Consumers buy jeans because they are durable, durable, and of a better style. Therefore, compared to other apparel types, the price is not the most important factor in the purchase of jeans. This keeps jeans in the retail market and continues to be the consumer's wardrobe. Basic essential clothing.