Seven wave Chinese children's tailor-made exclusive brand
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August 14, 2020
Adolescents are a very special group, and they are at an important stage in their outlook on life and values. This crowd places great emphasis on independence and individuality. And clothing is their expression of self, publicity, one of the most outward form. But simple unconventional innovation is far from satisfying their needs for self-expression. Teenagers pay attention to the trend of fashion design, fashion; and parents to make more consideration to clothing comfort, fabric health and safety issues. In order to be able to meet all the needs of young people and parents in all aspects, the first brand of juvenile exclusive products Seven Waves After 26 years of continuous exploration and innovation in the field of young shoes original "exclusive version, exclusive color, exclusive fabrics, Exclusive technology "four advantages, a leader in adolescent brand. Recently the reporter was fortunate enough to see Mr. Chen Jinbo, general manager of Seven Waves. General dialogue with Chen so that reporters on the seven Bohui the content of this young exclusive brand more understanding, but also on the market for children's shoes and some more more in-depth understanding. Reporter: growth and development of young people is very large body size differences, seven Bo Hui how to do that everyone can find their own clothing style? Chen Jinbo: Seven Waves 26 years has been committed to research and development of adolescents exclusive products, established with strong financial and technical support, "China's youth dedicated product research and development base." Different from other places, Asian teenagers have their own uniqueness. Our research and development base has collected and collected a large amount of data for many years and researched, compared and recorded the changes of young people in different growth stages and researched and developed according to their developmental characteristics Out of the most suitable for their clothing products. For example, young clothing, clothing length, chest circumference, before and after the collar Wo, before and after clamping and other parts are essentially different from adults, seven wave Hui in the traditional youth clothing made a great improvement on the basis of clothing and teens body size More fit. Therefore, different age groups, different body types of young people can find fit clothes Qi Bo is based on our many years of data collection and analysis. Reporter: Seven wave of the exclusive fabric is higher than the national standard, seven wave Hui Why make such a high standard to ask yourself? Chen Jinbo: Adolescents are the hope and future of a family. They are also the hope and future of a nation. They ensure the safety of fabrics. This is not only a matter of ethics and self-discipline of enterprises. It is also a corporate social responsibility and a responsibility to create a International standards of adolescent brands, we must meet the high standards and strict requirements. To this end, seven Bohui adolescent exclusive fabric is based on the national standards of young fabrics, and higher than the national standard as an internal standard, such as PH value, chemical residues, flexibility and so indicators are higher than the national standard. From the very beginning on the strict control in order to ensure the true safety of the fabric, comfort and environmental protection. Reporter: Different young people have different understanding and preferences for color. How are Seven Waves ready to grasp their psychological needs? Chen Jinbo: For a long time, a single color, thousands of students and sportswear, seems to have been the mainstream of teen clothing. Such as the age of 8 to 16 years of age, wearing adult clothing is not suitable for them, wearing children's clothing is too naive, but in this age group of people is very distinct personality, like fashion, trendy clothing. In general, many people are very color-oriented emphasis on popular warm colors, if you can not find their own clothing, many people will mix and match, out of the effect will be very bad. To this end, seven wave-hui set up a "Chinese youth dedicated product color R & D base", is committed to the study of color. Over the years, Seven Waves has mastered the demand for diverse colors of young people and understands the psychological and aesthetic taste of young people. Reporter: What are the characteristics of seven wave Fai exclusive technology products? Chen Jinbo: Seven wave of suitable crowd is 8 to 16-year-olds, in order to meet the needs of this age groups in different occasions dress needs, in addition to the design to increase the richness of the product, we also have their own craft "exclusive standard". For example, basketball is one of the sports that teenagers love. However, this sport is very easy to sweat a lot of feet, resulting in bacteria inside the shoes clumsy, long-term wear such shoes easily lead to foot disease, affecting body development. Over the years, Seven Waves through the international cooperation strategy to improve the production process, improve product quality, for example, in recent years, the full use of the United States Dow Chemical "fairy shield antimicrobial technology" with the inhibition of bacterial growth, long-term anti-odor and refreshing clean Efficacy, which is also a wave of Fai-hui shoes exclusive technology breakthrough upgrade.