Private clothing consultant

Trunk Club clothing consultants not only provide collocation advice, but also understand the customer's personality in order to make a comprehensive judgment.

The first CBN Weekly report lets us put aside the controversy over whether men really hate shopping. At least Brian Spaly, the founder of Trunk Club, finds it very troublesome to shop, but unlike other men who share the same feeling, he is not the same. Based on this established a company.

The emergence of the Trunk Club is to help customers who “worry about what they’re wearing every day but are not shopping”. They may be confused about how to match clothes, and they are concerned that they are being laughed at by the opposite sex because they don't look like they are on the right track. However, they are indeed overwhelmed and exhausted in the face of dazzling merchandise.

On the Trunk Club website, men (yes, limited to men) register to provide some personal information, select some of their favorite clothing styles, and answer a simple questionnaire: Where do you usually shop? What is your favorite dress in your wardrobe? Size, price, color... Then a woman whose position is a clothing consultant will contact you. After understanding your hobbies and tastes, you just have to sit at home comfortably and soon there will be a big box you may The clothes and shoes you like are delivered to your door, and you can try on them slowly and continue to communicate with fashion consultants on how to match them. Considering the trade-offs, you can leave your favorite clothes and send them back that you don't like. You only pay for the clothes that you stay with, and you don't have to pay the courier fee.

This sounds good. This Chicago-based company was established at the end of 2009. Prior to founding the company and serving as CEO, Brian Spaly founded and operated an online men's clothing company called Bonobos, famous for its fit and comfortable pants. But at the end of 2009, Brian left Bonobos, who was founded by himself. He wanted to do a bigger business than selling pants.

"I want to watch football. I don't want to go to the store. That feeling is too bad for men." He envisaged that men could lift their glasses and try to relax at home. Maybe in the background Faint music. Therefore, the crowded and narrow dressing room in department stores and the endless salesmen are out of date.

“There are three reasons for spending at the Trunk Club: There isn’t time for a clothing store that doesn’t have a place in the local market. Of course, our customers are more of those men who hate shopping,” said Andrew Bleiman, marketing director at Trunk Club. "First Financial Weekly".

The clothes that the Trunk Club brought to the door were never discounted, but the busy men in the workplace were willing to buy the clothes they had picked for them, even at full price. “The establishment of the Trunk Club was originally not for everyone. Those who truly appreciate our convenient services and professional fashion consultation are the focus of our attention,” said Andrew.

But things didn't end only when the clothes were delivered to home. The Trunk Club played the role of a courier company at the most. So they set up such positions as “fashion consultants” and declared that every customer enjoyed a professional fashion consultant for a long time. The exclusive counseling service - the value of such purchases is transferred to invisible advice, rather than can shop around.

At the Trunk Club, female fashion consultants accounted for 85% of the ratio, because it is said that using women's eyes to dress up men would be more targeted. There are currently 22 fashion experts serving more than 3,500 users.

Most of them have extensive men's fashion professional backgrounds, but more importantly, they are the best listeners. Their responsibility is not to tell customers what kind of clothes you should wear, but to understand the customer's personality characteristics, provide targeted clothing, so that the customer's personality becomes more prominent and bright.

Fashion consultants will keep communication in the way they like in accordance with the requirements of customers. It can be phone calls, emails, and some video chats from Skype. Of course, if you want to, you can also go to the Trunk Club headquarters in Chicago to sit.

"The most important thing in communicating with customers is to grasp each person's unique style so that the best match for them can be selected and the possibility of returning can be minimized." Joscelyne S. Goebel told CBN Weekly that she is already a senior fashion consultant.

In addition to style, consultants also need to understand what customers are most troubled and troubled with when they dress: coats are too big, or pants are too tight... among the various needs, they have to know what is potentially possible. The problem. This may take a little time for understanding. For example, if a customer already has ten tops, but only two jeans are worn, then he should certainly give him more pants. After the client has passed the test, the fashion consultant will also contact them and give some suggestions and suggestions for matching.

Trunk Club's fashion consultants usually contact customers every one to two months to tell them about the latest styles and ask them about their most recent needs. When customers see their favorite clothing through other channels, they can also inform their fashion consultants that they will help you to purchase. Some customers want to connect more frequently. "I don't want to bother my customers like some crazy sales. I just do it when they need it. I can be there." Joscelyne said: "Traditional shopping experience There are various problems. More importantly, it is inefficient to buy clothes."

Trunk Club does not need to spend money to open a store, this idea is originally to explore those long-term loyal users through personal relationships with customers. “The brand is also willing to cooperate with us because people who never go to physical stores are also mobilized by us as buyers of the brand. It means that we have opened up a brand-new market for brands that they have never entered before.” Brian Say.

Most of the clothes sold on the Trunk Club are high-quality casual wear, but none of them are luxury goods. A shirt has a range of prices ranging from $75 to $225. Brands include American-famous brands such as Jack Spade, AG Jeans or Fidelity Denim, and of course Bonobos pants. All products are purchased directly from the manufacturer at a wholesale price. One can store 150 different brands at a time, and then sell at a retail price without discounts.

This is a customized service. On average, every two to three months Trunk Club will send a box of clothes to the user's home. The first box in the door will generally include 10 products worth about $ 1,500. If customers need to be frequent, they will do it too. They can also deal with emergencies.

Kayne, who lives in Chicago, registered a Trunk Club at a friend's recommendation and quickly put it down. Once, he was preparing to spend a vacation with his wife in the Caribbean. He found out that he did not wear a few suitable clothes before leaving. He called Michael, a garment consultant for the Trunk Club, to ask her for help. On the same day, he received the clothes sent by Michael and bought three of them.

"The only unpleasant part of this experience is probably listening to my wife complaining about why this service is only for men," Kayne recalled afterwards.

Trunk Club defines itself as half of a New York fashion company and half a Silicon Valley startup on the site. Although women's clothing is not available on the Trunk Club, according to Andrew, many men’s wives, girlfriends, and even moms all reflect that the service of the Trunk Club saves them a lot of trouble in dressing up men. It is not only time but also Psychologically.

On September 8, Trunk Club announced that it had raised 11 million U.S. dollars in a new round of buzz. It will focus on the construction of a technology platform. “The Trunk Club caught a long-ignored and huge crowd on the market—the men who hate shopping,” said Ted Maidenberg, a venture capital partner at Venture Partners.