Pink and blue women's 316th store - Shenzhen Huaqiang North Zhenxing Road Image Store opened
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July 15, 2025
In late 2009, the "BBLLUUEE Pink Blue" women's brand launched its new flagship store in Shenzhen, located on Zhenxing Road, a renowned fashion street within the bustling Huaqiangbei district. This strategic location positioned the brand at the heart of one of the most dynamic commercial areas in the city.
The Shenzhen Huaqiangbei Zhenxing Road store marked the 80th direct sales outlet and the 316th chain store for "BBLLUUEE Pink Blue." It was also the second-generation image store, signifying a major step forward in the brand's marketing strategy. The opening represented a key milestone as the brand began to fully enter the national brand promotion phase.
[Image: A photo of the store exterior]
[Image: Interior view of the store]
[Image: Display of products in the store]
[Image: Customers shopping inside the store]
[Image: Staff members working at the store]
Founded in early 2006, a group of passionate entrepreneurs came to Shenzhen with a vision to establish Shenzhen Blue Wardrobe Garments Co., Ltd. Amidst the challenges of Shenzhen’s industrial policy changes and the global financial crisis, the brands "BBLLUUEE Pink Blue" and "BBLLUUEE Pink Blue Wardrobe" were born and gradually grew stronger.
Over the years, both brands have experienced consistent growth, with annual increases in output value, sales, profits, and taxes exceeding 50%. They have been recognized as a standing director unit of the Shenzhen Garment Industry Association and have been named among "the most promising women's clothing brands" and "top ten clothing brands in Shenzhen."
"BBLLUUEE Pink Blue" and "BBLLUUEE Pink Blue Wardrobe" follow a channel expansion model based on "direct operations and joint development." Through years of effort, they have successfully established themselves in the direct market while steadily expanding their chain franchise network. With over 316 specialty stores and mall counters across more than 20 provinces and cities, the brand has become one of the fastest-growing women's fashion labels in Shenzhen in recent years.