beissy 赑 Qi create a lofty ideals of a fashionable women's Kingdom
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July 14, 2025
"Beissy QiQi" is a women's fashion brand that was founded in 1996 in Hong Kong, the global fashion capital. It was established by Hong Kong QiQi International Group Co., Ltd. and Xiamen Yuan Beiqi Garments Co., Ltd. After over a decade of continuous growth and development, the brand has evolved into a well-known name in the fashion industry. The team in Hong Kong headquarters has embraced international management concepts and combined them with their own hard work and dedication, leading to the establishment of three fixed production bases and more than a dozen contracted factories. In Xiamen Island, there are two modern office spaces covering over 500 square meters, integrating design, marketing, planning, and logistics. In 2008, the Tong'an QiQi Industrial Park was launched as part of a new investment plan. With increasing competition in the industry and the election of the vice president unit of the Fujian Garment Association, the brand's market share has expanded from single-store franchises to more than a dozen top-tier provinces across the country. Supported by Hong Kong QiQi Group Co., Ltd., the brand is now setting its sights on a bold future—aiming for an IPO in Hong Kong. Based on trust, stability, and innovation, the brand remains committed to its core mission: creating a sophisticated world for modern women. With a pragmatic and pursuit-of-excellence attitude, "Beissy QiQi" continues to build a vision of a stylish and elegant women's kingdom.
Inspired by Hong Kong, the fashion capital, the brand’s design philosophy blends the sophistication of a metropolis with avant-garde aesthetics. Drawing inspiration from the fresh and elegant style of Egret Island, it combines warmth, softness, and a quiet yet refined charm. The brand embodies both "elegant and fashionable" and "confident and natural," reflecting a humanistic approach. It speaks to the heart of modern urban women who embrace life with positivity, joy, and freedom, and whose lifestyle influences their fashion choices. The brand promotes a natural connection with nature and authenticity, offering a style that is simple, smooth, elegant, and effortlessly comfortable. From casual to formal settings, the designs feature layered fabrics, colors, structures, and silhouettes that allow for easy transformation.
"Beissy QiQi" represents a new wave of urban femininity, where every woman naturally expresses confidence, independence, vitality, and authenticity. The brand aims to make every "Beissy QiQi" woman feel like the star of modern fashion, always looking and feeling her best, no matter the occasion.