At 4:30 PM on March 28th, the China International Exhibition Center (New Museum) performance hall will host a remarkable show titled “Reincarnate Classic New York.†This event is not just any ordinary showcase—it’s a highlight of the season, featuring high-profile guest appearances and a powerful collaboration between Fahrenheit and ALT.
The event kicked off with the ALT brand endorsement press conference and the official launch of the ALT2010 collection. Despite the venue only being able to hold 400 people, over 600 attendees filled the space, showing great enthusiasm. Asia's top pop group, Fahrenheit, made a stunning entrance in sophisticated ALT outfits, showcasing their sharp style and confident presence. In interviews, the group expressed their admiration for ALT’s fashion philosophy, calling it a must-have for modern, stylish men. They praised the brand for its elegant, refined, and minimalist approach, and shared their excitement about continuing their partnership with ALT to shape future trends.
As the runway began, the atmosphere shifted into a nostalgic yet fashionable journey. Wooden crates, vintage rugs, classic music, and glowing lights set the stage for a timeless experience. Fahrenheit led a group of models through the collection, which included four distinct themes: New Gold (New Dandy), Black Gold Noble (Basic), Metropolitan Platinum (New Basic), and Metropolitan Holiday (Trend). Each look reflected different identities and occasions, perfectly embodying ALT’s vision of versatile, stylish menswear.
Outside the venue, hundreds of fans were unable to enter but still managed to join the excitement. To include them, ALT set up a live broadcast truck with a large LED screen, streaming the event in real time. Fans cheered, clapped, and watched eagerly, fully immersed in the energy of the show. From the press conference to the runway, the event was a celebration of fashion, music, and innovation—proving that style has no limits.
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