Neighboring girls join hands Tencent micro-life women's first attempt WeChat O2O
Since the launch of Tencent WeChat 5.0, the outlook for O2O in China will once again be a hot topic for many brands. "Although many voices are hesitant, the WeChat approach is right from the perspective of the neighbors , such as the protection of strong relationships, such as encouraging businesses to use service numbers." OOC Girls O2O Project Leader Yancai Yan said that the girl next door layout mobile terminal, through the WeChat, as the first women's brand to join the ranks of micro-life partners Tencent, the new feature WeChat service number has been officially launched in 1314. Womenswear brand first Wechat membership card Brands need to continue to maintain influence in their own fields, it is necessary to expand as much as possible and consumer contact. Today, the brand has a mobile Internet platform, you should boldly try to use more updated ways to improve brand exposure. Yan Caidong said, "We hope that through this platform and our consumers can conduct more direct and comprehensive communication.For now, Tencent Micro Life is a gradual improvement of O2O products, online and offline integration is undoubtedly the trend of the times, we Choose to boldly try and explore, WeChat membership card layout is the first step, will be gradually offline access to mobile Internet, our service and shopping experience upgrade. " Admittedly, this view has gained more and more acceptance. According to relevant data, currently 60% of the customer base of the ground-based shop has 3G mobile phones. For such customers, personal, mobile and social shopping stores are deployed. Great conditions are available and should not be missed. Today, WeChat Tencent WeChat is tailored to different industries based on their own needs and consumer demand Weixin background system, the mobile terminal orders and the rapid growth of WeChat users are two reasons why businesses choose WeChat platform is very important. O neighbor girl can do O2O? For the moment, O2O has not yet reached a large-scale promotion in China, and the industry has not yet seen a very successful O2O case. As the first women's clothing brand to try WeChat membership card, what can O2O do? ? We may first understand that to measure whether a brand is doing well on the WeChat platform, we must first know exactly which one of our brands we want to serve through the WeChat platform. "Our first step is to gather potential customers and existing members through the WeChat platform for effective CRM management, collect and analyze the demand data of the target group, and adjust the product mix and shopping experience in a targeted manner, all of which will Serve our next step: get online and offline, and pay the access to complete the closed-loop. "Yan Cai Dong said to me. Clothing brand O2O is a path that can not be bypassed, but it is not an immediate attempt to run tomorrow. To make a difference in this area, you need a standard. Yan Caidong said that this standard should be sufficient enough to ensure the implementation of the entire project, including the preparation of enterprises with adequate human and financial resources. In this regard, O2O, a neighboring girl, is a key project of the Company in 2013 and 2014, Got from the top to the franchisee affirmation and support to ensure the full implementation of the project. "We should encourage and admire those who dare to eat crabs, those who stand in the forefront of the storm for us, they have more courage, more chances of success.Of course, it is very important, we must not ignore the marketing The basis and basic skills of communication, the idea of ​​relying on luck only to copy the shortcut is doomed to failure.Good content, good service, good user experience, is still the first step we WeChat O2O to work harder. How much CRM can WeChat membership card provide? Many cases are mentioned through the CRM service WeChat 5.0, how companies should make good use of this function? In fact, how much clothing companies can get from this WeChat membership card, depending on how businesses are looking at it. Yan Caidong said: First, businesses should take this membership card as a real membership card, not just coupons. By analyzing member consumption data, upgrading services and shopping experiences, businesses can adjust market and product strategies in a timely manner to increase their sales and profits. Second, to enhance online and offline execution, every time you get a member online, you have the opportunity to spread more users online through this kind of relationship chain. This requires businesses to spend more on content. Consumers pay attention to the merchant's public account, you can get a WeChat membership card, to shop consumption, all kinds of data are transmitted through the interface recorded in the merchant's CRM system. "With the fans, we will break the original barriers between consumers and consumers.We conduct data analysis of the needs of these members, according to the preferences of members to do more accurate marketing, the next micro-channel payment access, Will scratch the full stop for O2O, the formation of closed-loop transactions, "said Cai Caidong. Opposite girls also said that in the face of the impact of online e-commerce on traditional businesses, apparel companies should make a good layout in advance. O2O is a trend of future retail development. Enterprises should make new efforts in products, terminals and talents Try and reserve, will be conducive to their own advantages in the competition. The cooperation with Tencent Micro Life is just the beginning of the O2O layout. As the project progresses further, next door girls will make more attempts on the mobile Internet. Comforters With Matching Curtains Comforters With Matching Curtains,Luxury Bedding Sets With Matching Curtains,Comforter Sets With Matching Curtains,Bedding Sets With Matching Curtains SHAOXING NINGBO DECORATTION FABRIC FACTORY , https://www.curtaincushion.com
