Mosaic enterprise marketing needs to change tradition and network marketing coexist
[China Glass Network] The marketing industry has the truth that "the channel is the best in the world." The so-called channel is one of the four major elements in the marketing field. It undertakes the functions of "finance flow, information flow, logistics". Therefore, the dispute of channels has become a key point of enterprise competition, and it is also the key research and construction of enterprises. One of the business strategies. boyshort panties,High Quality boyshort panties,boyshort panties Details, Chengdu Freedombeauty Technology Co., Ltd. Customize bra set Co., Ltd. , http://www.illicio-underwears.com
At present, in order to compete for the domestic market, the channel is still the core of the products of China's mosaic production enterprises. A good mosaic product, in order to seize market share, choose and expand a good channel can not be ignored, and compete for large distributors, large agents is a compulsory course for various manufacturers. The expansion of traditional channels, the laying of sales outlets, the search for close-quality agents or dealers, etc., the development cycle is relatively long and cumbersome, and the cost investment is relatively high, and network marketing is a representative low cost in the 21st century. High-efficiency new business operation mode, Ma Hank manufacturers use the network, especially targeted industry portals such as China International Mosaic Network, to promote marketing channels, expand a wider range of channels, and choose to recruit quality agents or distributors. It naturally becomes a trend.
Develop network marketing, expand network professional channels, and obtain quality distributors or agents. The ultimate goal is not to sacrifice traditional offline channels, but to use the network to further enhance the overall channel expansion space and sales market of products, and to tap the production and marketing channels. The profits are getting bigger.
The "traditional channels" we refer to are such as personnel sales, agency channels, physical stores, specialty stores, etc., which are usually completed and implemented in the extended channels. Therefore, they can also be called "sales channels". The expansion of network channels and channels has the sales function of traditional channels, as well as its unique and diversified advantages and characteristics. First of all, the network channel provides a two-way, multi-directional information communication channel, which enables mosaic product manufacturers to form a smoother communication platform with customers and media. For example, the establishment of an online channel through China International Mosaic Network can effectively realize the communication and stability between manufacturers and customers, as well as media, especially other Internet media, on the basis of reducing the marketing cost of mass media (magazines, newspapers, etc.). Secondly, the network channel can carry out business promotion activities for mosaic enterprises (for example, annual industry events - Taohui Fair, Shanghai Mosaic Exhibition, Foshan Mosaic Exhibition, China International Mosaic Network will fully track reports, open online trade platform for exhibitors, etc.) Low-cost, high-efficiency search for dealers, agents, and easy to build a technical training and after-sales consulting service platform without geographical barriers; once again, network channels can provide a quick way for mosaic manufacturers (such as in China International Mosaic Network is free to open online stores), which can directly sell products and provide services, further strengthen the market penetration and sales force of products, and also make manufacturers closer to market demand. In addition, mosaic manufacturers can easily obtain effective database information according to network channels, and perform subsequent processing such as analysis, screening, matching or data mining, which can easily realize the mining of secondary sales leads and re-customer development. This is the tradition. Channels can't easily be reached.
The stability of traditional channels is outstanding, the network channels are well circulated; the traditional channels are mature, and the network channels need to be expanded. For traditional mosaic manufacturers or brand owners, there must be a mature and stable traditional channel. In the face of increasingly fierce market changes, channel management and new channel development are still the key tasks and key choices for enterprises. "Channel is king" is still the same theorem. On the basis of having traditional channels, channel transformation and network new channel development are undoubtedly the foundation of the enterprise. Whether it is the traditional channel under the line or the online channel, more market share is the baton of mosaic manufacturers or brand owners. By combining the two organically and complementing each other, a two-pronged approach, doing a good job of balancing the two, will surely achieve the intention of seizing more shares in the market behind the opportunity of coincidence.