Join Luo men, "I have no people, I have excellent people"

February 14, 2019

LUOHAO Garments Co., Ltd. (LUOHAO) is a professional men's wear enterprise specializing in the production of formal wear and casual wear. Established in the 1980s, LUOHAO is the predecessor of "Liss Suit Factory". The company after 20 years of rapid development, set by the end of 2008, the company has 120 million yuan in fixed assets, more than 1,000 employees, 25 provinces and cities nationwide has set up more than 450 stores and 100 counters and outlets 30 More than home. Competitive Advantages: 1. Ultra-precise market positioning: making the mid-to-high-end fashion business men affordable for mass consumption. We have done a good job in the shop site, "firmly attached firmly Zhejiang, Fujian, Shanghai front-line men's brand"; in the product, service and image we have done "I have no people, I have excellent"; in the price we To achieve the "Forever than the target competitors more favorable" and strive to make the most competitive fashion business men's brand, to provide the public with the most cost-effective products. 2. A very dynamic price competitor In product prices, according to "different regions, the same consumer groups, different levels of consumption," to develop different pricing standards, has been the hard-won breakthrough in major brands marketing issues, we not only Did it, and proved to be one of the most powerful and benign means of competition after lengthy market practice. 3. Market-leading product development team: product development in addition to have a strong design team, you also need to have a very sensitive to the consumer market, "Group delivery team", for each listing of products, we have to go through A rigorous new product evaluation by the "Group Team" consisting of design teams, front-line sales teams and product development team representatives is one of the important reasons why Lockheed has been in the leading position in product development over the years . 4. To formalize the terminal training machine "no accidental success" is Luo Luo in the terminal training - "career planning" course which began with a word, which is our consistent treatment of terminal training concept, beginning in 2008, After the headquarters set out the strategy of "formalizing terminal training", our training team was removed to the national terminal, which not only laid solid foundation for sales and personnel reserve of Luohao franchisees, but also brought absolute benefits to the company .

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