Defina hand in hand the international city tour lady open "underwear home life Museum" brand new strategy

February 21, 2019

On October 20, Hong Kong Di Fenner Group held a brand strategy conference with the theme of "I know a woman's heart and a wealth of resources" in Shenzhen, a fashion capital of China. The conference Defena launched a brand new image after the upgrade, the first industry launched the " underwear home life Museum" a new business model and put forward the "women love themselves, a little more" brand new ideas.

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(Figure) 2012 Di Fenina spring and summer fashion trends released

In addition to releasing the brand's new strategy for the future, the Defina brand at the conference also released the new spring and summer 2012 fashion trends ahead of schedule. Has been dominated by the upper body products Defena brand in the city, this season's new product is that many agents, franchisees said the mouth plus praise, I believe this season's new product will not let consumers down.

迪芬娜牵手国际城市旅游小姐开启“内衣家居生活馆”品牌新战略
(Figure) 2012 Di Fenina spring and summer fashion trends released

This conference, the brand of Defina was invited to invite the 16th International City Tour Miss Kan Kan, Miss China, to attend the scene, staged a scene for the fashion crowned brand drama, but also for the conference into More fashion and cultural colors, to the underwear industry to bring a unique beauty feast, representatives from all parts of the country, franchise partners, as well as many of the new customers attracted to the brand Defina brand come together, together Witnessed this wonderful moment.

迪芬娜牵手国际城市旅游小姐开启“内衣家居生活馆”品牌新战略
(Photo) General Manager (second from right) of Definer Group Hong Kong, Kan Juan (second from left), Chinese champion of international city tour,
As well as the relevant government and industry leaders to open the new brand of Defina brand

It is reported that the activity site has received the full support of social and governmental agencies, friends from all walks of life and friends from all walks of life. At the same day, not only the relevant leaders of the government and financial institutions attended but also the top executives of enterprises from various fields of industry. At the same time, The event also received active interviews and reports from numerous media in Hong Kong and the Mainland.

迪芬娜牵手国际城市旅游小姐开启“内衣家居生活馆”品牌新战略

(Photo) Mr. Qins Qinsheng, General Manager of Di Fenner Group, Hong Kong addressed the brand launch

At the conference, Mr. Qin Qun Sheng, general manager of Hong Kong Defina Group, conducted a multi-dimensional exposition and analysis on the new business model of "underwear home life pavilion" launched by the brand strategy conference of Di Fenna. Qin Qunsheng, general manager, said: Defena brand launched the "underwear home life Museum" after many years of pious study and investigation, which is a caring for women's career, Defena underwear as women's own hands as the most comfortable for women The care of the brand, Defena hope - women love themselves, a little more.

In the past six years when the brand of Defina in Hong Kong entered the domestic market, the development of the Defina brand has gained the industry's great attention and positive appraisal. We expect that Difena's product and brand core competitiveness will be greatly enhanced. Breakthrough, for the vast number of consumers to bring better products and new consumer experience.

The successful launch of the Defina brand strategy conference marks an important milestone in the development of the Defina brand, which marks that the Defina brand will enter into a fast-leap-forward development process. We have reason to believe that in the passionate 2012 In years, Defina brand will achieve a new breakthrough and beyond.

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