August 02, 2025
On the evening of April 20, 2010, the autumn and winter 2010 collection launch of CORONA Corona took place at the Shangri-La Hotel in Futian, Shenzhen. The event was a grand affair, attended by over 600 guests, including brand ambassador Miss Gigi Leung, who made a special appearance to support the brand. The show centered around the theme "Heng Color," continuing the brand’s signature black-and-white design philosophy, blending timeless elegance with modern sophistication.
This season's collection emphasized the enduring power of black and white, while introducing subtle red accents that brought a touch of traditional Chinese artistry into the mix. The result was a perfect fusion of heritage craftsmanship and contemporary fashion, showcasing CORONA’s commitment to both artistic expression and practical design. The models walked on a stage that featured an icy, wintry backdrop, with swirling snow effects creating a dramatic atmosphere that echoed the season’s spirit.
The runway featured a variety of looks, from casual wear to tailored suits, all in striking black-and-white combinations. The designs were clean, minimalist, and full of refined details, highlighting the brand’s attention to both aesthetics and comfort. Through clever layering, pattern play, and fabric choices, the collection captured the essence of 2010’s international fashion trends while staying true to CORONA’s core identity.
With its bold yet elegant approach, the event not only presented a new season of fashion but also reinforced CORONA’s position as a forward-thinking and globally respected brand. The show was a testament to the brand’s ability to balance tradition with innovation, proving that style and substance can go hand in hand.
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