Beini rabbit: innovative promotional model to improve the terminal sales
In 2011, with the appreciation of the Renminbi and inflation, domestic CPIs hit record highs. In the Wenzhou with private-owned enterprises in China, an average bankruptcy shut down every 25 days. The private SMEs are under unprecedented pressure to survive. In May, the consumer goods markets all entered the off-season sales season. The enterprises appeared to have entered the winter season ahead of the hot summer days. Due to the pressure, many enterprises reduced their sales prices. End-users were tired of such discounts and the sales market was a Red Sea. More than special enterprises and international giants Procter & Gamble and Unilever gift suppliers, their terminal sales model is very successful, that is not generally used in the market discounts, price cuts as a promotional tool, but to give gifts driven sales of goods , Which is more attractive than discounts and price cuts. Based on their understanding, more than special enterprises are good at learning, bold innovation, drawing on international well-known brand promotion model, combined with the actual business, to explore a set of innovative promotional model. In May, Bentley introduced exquisite crystal shoes gifts in direct sales terminals, bought a pair of shoes for more than 99 yuan, and so on, so as to buy more and send more, gifts can be given to friends or used by themselves. According to direct sales data Statistics, innovative sales promotion model is helpful, so that sales in the off-season remained stable upward trend, effectively resist the sales "winter", due to the gift from manufacturing to launch the market for a short time, inadequate preparation, in practice Exposing several aspects of the drawbacks: The first is the lack of pre-and dealers harmonious docking, product design is not perfect; the second is the shoe design yards more, consumers pick time, the process becomes longer, more selective, stretching the entire The process of sales. According to the Director of Commodity Planning Department Li revealed that the above shortcomings, the next will be in-depth communication with customers, and actively adopt the suggestions, work together, with the wishes of customers and market demand to formulate several new gifts, the latest launch in August. In addition, new gifts will be launched in September in succession so that they will be updated every three months. Due to changes in the market, they are constantly enriched in categories and grades. For instance, the launch of MP3s and watches with the logo of " Benny Rabbit " Driven by gifts to sell, and ultimately create a special and innovative terminal sales model. 100% Polyester Fabric,Mini Matt Fabric,300D Mini Matt Hanlin Textile Co., Ltd. , http://www.hbgarmentfabric.com
