Australian rosewood ladies Stola settled in Jiuguang Department Store
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September 13, 2025
Stola continues to craft a warm and inviting atmosphere through the texture of its fabrics. This season’s Stola 2010 Fall/Winter collection draws inspiration from the rich color of Australian rosewood, blending an introverted and stable essence with a romantic and dreamy vibe. The collection is enveloped in long-lasting scents and immersed in an imaginative world. The palette features a base of beige and brown, accented with red, dark orange, and elegant purple—each hue adding depth and sophistication. The subtle use of these colors reflects a sense of gentleness, darkness, and romance, while the fabric textures are soft and delicate, closely resembling natural fibers. These elements combine to highlight the graceful and intellectual feminine silhouettes, perfectly aligning with the romantic theme of the collection.
[Image: Australian Rosewood - Stola Fashion Store]
Japan AIIA CORPORATION was established in 1971 and has since become a leading name in the fashion industry. The company currently operates four women's brands: LOUNIE, STOLA, ROUGE DIAMANT, and COCO DEAL. With over 600 stores across Japan, these brands enjoy high popularity among Japanese consumers.
Luni Business & Trading (Shanghai) Co., Ltd. serves as the wholly-owned subsidiary of Japan AIIA CORPORATION in China. It is responsible for managing all AIIA brands within Greater China. Luni chose STOLA and COCO DEAL to lead their market entry into China, introducing works by renowned Japanese designers and offering stylish, beautiful fashion to Chinese customers. Since entering the Chinese market, the brand has grown rapidly, with its counters now spread throughout the country.
[Image: Stola Brand]
[Image: Stola Fashion]
When STOLA entered the Chinese market, it rebranded itself, marking a new chapter in its journey. In February 2009, the brand launched its new identity, achieving impressive sales figures. Over 20 stores in Japan generated sales of 176 million yen (approximately 11.44 million yuan), a significant increase compared to the same period in 2008, when sales were around 136,600 yen (about 8.84 million yuan). This represents a 30% growth, even during the off-season. The successful rebranding did not negatively impact sales but instead contributed to increased revenue. This was further confirmed by the strong opening sales at the STOLA store in Suzhou, Jiuguang.