Australian rosewood ladies Stola settled in Jiuguang Department Store
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September 13, 2025
Stola is known for creating a warm and inviting atmosphere through the texture of its fabrics. The brand's 2010 Fall/Winter collection draws inspiration from the rich color of Australian rosewood, blending an introverted and stable essence with a romantic and dreamy vibe. This season’s designs are infused with long-lasting scents and set in an imagined, immersive environment. The palette features soft beiges and browns, accented with red, deep orange, and elegant purples, adding depth and sophistication to the overall aesthetic.
The collection emphasizes subtle textures, combining natural fibers with delicate fabric blends that highlight the elegance of feminine silhouettes. These elements align perfectly with the romantic theme, offering a balance between intellectual refinement and emotional warmth. The design subtly reflects a sense of gentleness, darkness, and romance, making it both timeless and modern.
Japan AIIA CORPORATION, established in 1971, is a leading Japanese fashion company with a strong presence in the market. It operates four women’s brands: LOUNIE, STOLA, ROUGE DIAMANT, and COCO DEAL. With over 600 stores across Japan, the company has built a loyal customer base and high brand recognition.
In China, Luni Business & Trading (Shanghai) Co., Ltd. serves as the wholly-owned subsidiary of Japan AIIA CORPORATION. It manages all AIIA brands in the Greater China region. STOLA and COCO DEAL were the first to enter the Chinese market, introducing high-quality Japanese designs and stylish fashion. Since their launch, the brands have gained rapid popularity, with store locations now spread throughout the country.
When Stola entered the Chinese market, it rebranded itself, launching under a new identity. In February 2009, the brand made a fresh debut, achieving impressive sales figures. Over 20 stores in Japan generated 176 million yen (approximately 11.44 million yuan), a significant increase compared to the previous year. Even during the off-season, the results were outstanding, proving that the rebranding had a positive impact on sales.
The successful opening of the Stola store at Jiuguang Suzhou further confirmed this trend. With its elegant designs and strong brand presence, Stola continues to make a lasting impression in the Chinese fashion industry.
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