Square announced that it will cooperate with British luxury brand Burberry
The first to announce the news was Burberry's chief technology officer, John Douglas, who said via Twitter that the company had installed Square's payment reader at its Brit store in San Francisco.
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After Douglas posted a Twitter message, the US technology website The Next Web learned that Burberry is conducting a payment trial with Square's Westfield store in San Francisco. According to sources familiar with the company’s plans, Square Chief Executive Jack Dorsey will soon formally confirm this cooperation and payment trial.
Currently, Square has not commented on the Square Register test at Burberry's Brit store, but the company has added Burberry to its company index.
For Burberry, the trial makes sense, because according to Angela Ahrendts, chief executive of Burberry, the company has been testing an iPad application that allows sales associates to personalize interactions with customers to learn Where do they shop, what they like and what they buy.
Earlier this year, Square reached a milestone partnership with Starbucks and will handle the company's credit card payments at a total of 7,000 coffee shops.
On a yearly basis, the company's current transaction volume is significantly more than US$10 billion, which has increased by US$2 billion in just two months.
As of now, Square has raised 341 million U.S. dollars from well-known investors and entrepreneurs in the technology industry, including Khosla Ventures, CrunchFund, Yahoo! Inc. (Meissa Mayer) and Foursquare Dennis Crawley ( Dennis Crowley), Kevin Rose of Google Ventures, First Round Capital, Ron Conway of SV Angel, Twitter co-founder Biz Stone, Shawn Fanning, , Sequoia Capital, Kai Peng Hua Ying and so on.
Some non-tech industry companies have also become Square investors, including Starbucks, Richard Branson of Virgin Media, Rizvi Traverse Management and Citi Ventures.