Nike Announces Opening of Tmall to Official Flagship Store
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Billion state power network login Nike flagship store found that one month ago Nike flagship store has quietly settled in Tmall. There are currently 254 items in the store, including sports shoes, sportswear, knee pads, wristbands and sports bags. The latest products and classic models are available in many models. The best-selling product in the flagship store is a men's tight knit vest, which has sold 448 pieces.
It is reported that Nike will continue to launch Tmall's first models and limited edition sports shoes at Tmall. At the same time, in the Nike Tmall flagship store, some of the same line of hot products, new products will also be synchronized with the Tmall shop, including the Free series of light through shoes, the Air Force One series, NBA star spokesperson and so on.
Tmall data shows that the current sales of sports goods at Tmall are growing very fast, with a year-on-year growth rate of 300%. Sports products account for about 30% of Tmall's entire apparel category.
At present, nine of the world's top ten sports brands have already stationed in Tmall to open official flagship stores. In addition to Nike, the remaining eight are Adidas Adidas, Puma Hummer, Reebok Reebok, Fila Fila, Mizuno Mizuno, Kappa Kappa, Diadora Diadora, Lotto Lotto. From the Tmall sports brand Q1 sales data, currently Nike’s sales in Tmall are the highest, followed by Adidas and Li Ning.
Yibang Power Network noticed that the Nike Tmall flagship store is currently operated by Shanghai Baozun E-commerce Co., Ltd. on behalf of the company. According to statistics, Baozun is an overall e-commerce service provider for brand companies and retailers, including marketing services, IT services, customer services, and logistics services. Currently, it is Intel, Hewlett-Packard, Philips, Nike, Li Ning, and Licensing. Xi, Levi's, Haagen-Dazs, Lipton, Yangshengtang, and more than 50 well-known Chinese and foreign brands have provided e-commerce integration services.