Lunjiao Street wants to build a famous town of jewellery

May 02, 2021

The 2nd Shunde (Lunjiao) Jewelry Tourism Culture Festival was held recently, and Chow Tai Fook's first wedding carnival was one of a series of activities. It combined with many wedding brands to provide a one-stop service for wedding purchases. From production and processing to holding a wedding carnival, the transformation of the leading enterprise Chow Tai Fook is seen as a microcosm of the transformation and upgrading of the Lunjiao jewelry industry. At present, Lunjiao is planning to continue to build a whole industrial chain, using R&D design and trade circulation to drive manufacturing upgrades to create a famous jewelry town in China.

The road to upgrading the Lunjiao jewelry industry is not smooth. It has been confirmed that at the end of June this year, Wanhui Jewelry City, which is known as one of the "Three Musketeers" in the jewelry industry with "Chow Tai Fook" and "Chow Sang Sang", has been suspended due to the capital chain problem. In this regard, Zhou Henghui, deputy director of the Lunjiao Sub-district Office and director of the Bureau of Economic Promotion, said that there is indeed some impact on the development of the entire industry, but overall, the impact is not large.

"Lunjiao jewelry industry must unswervingly follow the development path of the whole industry chain." Li Yuwen, secretary of the Party Committee of Lunjiao Street, said that R&D design and trade circulation led to manufacturing upgrades, and promoted the jewelry industry to extend to the "smile curve" To create a famous town in China. Specifically, it is based on Chow Tai Fook and Chow Sang Sang as the leader. Hundreds of contends, industry and trade are concurrently promoted, trade is promoted, and the transformation from the “source” of production to the “collection of commerce” is realized. At the same time, the coordinated development of tourism and food industries is promoted. We will increase policy support for personnel training, industry, university and research cooperation. At present, Zheng Jinglian's vocational school has set up six technical workers' classes to provide pre-employment training for the employees of the company. At the same time, the relevant departments have also cooperated with Jiangmen Wuyi University to set up a junior college course for jewellery talent training.

The person in charge of the Lunjiao Street Office said that the commerce and trade industry has always been the "short board" of the Lunjiao jewelry industry. However, with the advancement of urban upgrading in recent years, the Shunde and Lunjiao traffic areas have continued to improve, greatly optimizing the conditions for gathering the streets. . To this end, Lunjiao will introduce small and medium-sized high-quality enterprises with its own brands and independent legal persons, and start the construction of comprehensive jewellery carriers, including public services such as design masters, technician studios, designer associations, national inspection centers, logistics escorts, and third-party e-commerce. The platform is included in it, and it is built on the operation mode of the Louvre and started to build a high-end commercial integrated platform.

While insisting on the upgrading of the whole industry chain, Lunjiao also proposed the strategy of “jewelry, tourism and culture”. By combining the jewelry culture and jewelry products, the added value of jewelry, the cultural and tourism resources were grafted, and the charm of the jewelry town was comprehensively enhanced.

Last year, the sales of jewelry in Lunjiao Street exceeded 30 billion yuan, and sales accounted for one-fifth of the national total. In the first half of 2014, the total industrial output value of the jewelry industry reached 16.502 billion yuan, an increase of 10.41% year-on-year. The first major industry to teach. Lunjiao has set up a task force to build a small jewellery city with a focus on corporate services. In the future, Lunjiao will promote the high-end development of jewellery to the headquarters, economy, cultural tourism and other industrial chains, and realize the transformation and upgrading of the Lunjiao industry.

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