Love yarn clothing group effort to create brand influence
In the 21st century, the competition among enterprises is the competition of talents in the final analysis. Especially when the garment enterprises are faced with a new turning point, outstanding professionals are more precious. Love yarn as the first brand of China's underwear health apparel group, ushered in a new smart young president recently - Miss Zhang Xiaoqing, her arrival to Love yarn group brought no small change. Recently, the reporter walked into the Love yarn Group, Ms. Zhang Xiaoqing, the new president for a brief interview. Ms. Zhang told reporters that as a lingerie business only to strengthen internal management, reduce and control the cost of production, expand the terminal sales full of more cake, or there is no way out, in 2013, Love yarn Baby will open 1000 stores, to create 100 A multi-millionaire, President Zhang surreptitiously portrayed to reporters a new blueprint for the development of love yarn. As a large-scale modern enterprise group, Love yarn Group continuously leaps and bounds in the same time, concentrate on product development, and actively expand the terminal sales channels, expand sales territory, with new ideas, new tactics to plan new development. President Zhang said that since its launch, Love yarn Group has always fulfilled its social responsibilities and actively explored and attempted to donate money to aid students, enhance employee happiness and create harmonious enterprises, and both have received good economic benefits and social benefits Benefit, the future, we will continue to focus on creating "China's first brand of healthy underwear," the goal to make unremitting efforts. With the continuous development of society, women are more and more demanding on the quality of underwear, especially on the quality of underwear. Nowadays, the underwear brand becomes more and more prominent for enterprises to create lasting value. As an underwear enterprise Must have the ability to research and develop new products, create product differentiation, build brand influence, steadily promote the brand strategy of strong quality and win the quality, lead and create market demand, and constantly enhance the brand's core competitiveness. Love yarn Group, Zou Ji-fu, director of marketing, said that enterprises must first do the brand, brand reputation determines the market, brand building is not just registered a trademark, and then the product packaging, printing propaganda album, advertising bombing, holding several investment so then Simple, real brand value should come from quality, added value and reputation. Awareness + reputation + degrees constitute the three elements of the brand, and the product is just a simple symbol, so brand building is a long-term, hard-working process, the core of consumers to win recognition, thereby enhancing the degree of adhesion and reputation. According to reports, Love yarn Group listed at the beginning, strict product quality, adopt intensive marketing approach, concentrate on doing good service and continue to strengthen the brand influence, become a dark horse underwear industry. In the past four years, Love yarn group started from the purchase of fabrics to production and processing, from quality testing to product sales, always adhere to the "people-oriented, women's health care" brand concept; the same time, adhere to scientific and technological innovation, green underwear R% 26 D A precedent, the brand's influence has improved significantly. In the minds of consumers, the concept of "healthy underwear adjustment, of course, is love yarn baby," the idea enjoys popular support, love yarn baby will be beautiful and healthy in the end, back to female consumers a piece of healthy and comfortable, elegant and stylish high-quality, high Cost-effective underwear, through the joint efforts of all staff to practice the dream of a local underwear brand rise, so that consumers become the beneficiaries of brand value, the brand's long-lasting value as a marketplace weapon, create a better tomorrow underwear industry. Arch Support Inserts,Arch Support Pads,Flat Feet Insoles,Flat Feet Shoe Pad Henan Bangni Biotechnology Co.,LTD , https://www.insolesbangni.com