How to do network marketing

September 05, 2019

[China Glass Network] Network marketing is actually a very systematic system. It needs the company to set up the network marketing department, start e-commerce, etc... If you just want to promote and promote the brand through the network platform, the author will tell you Some promotion methods and places to pay attention to.

Our company's products are mainly aimed at the construction and decoration enterprises, and should be similar to your target group. The actual steps of doing online marketing and traditional marketing are similar, but the platform used is different. I will not say more about the specific steps here. Let me talk about the method first.

Like traditional advertising, online marketing is divided into two categories: soft, broad, hard and wide. Nowadays, the audience is more and more resentful and harder. It is relatively easy to accept soft advertising methods. Even if it is hard and wide, creativity is very important. The advertising model of fatigue test bombing is now more and more resentful. So here I will talk about some methods of soft and wide:

Method 1: Word-of-mouth marketing, word-of-mouth marketing is not a new vocabulary. It is available when there is no Internet. Word-of-mouth is very important to any company, but when a new product is listed, there are not many users. The lack of popularity is not a natural word of mouth, but it is not the same on the Internet. Nowadays, more and more people are accustomed to sharing their feelings of consumption online. So we caught this point. We did a lot of market tuning and trials in the early stage, and recorded the trial user's trial experience, and then shared the tester's feelings on the online interactive platforms, and we also used the celebrity effect. Propaganda through some small and well-known netizens on all major platforms of the network.

Method 2: Search engine marketing, many companies now attach great importance to search marketing, of course, there are obvious effects to pay attention to this, search engine marketing is not just the bidding ranking, SEO only, bidding ranking and SEO I will not Say, if you don't know that you can find it online, search marketing can also achieve the purpose of improving the brand. However, if you only pay attention to ranking is not enough, there are still many methods. I have also done three in our company. More years, but the specific implementation and planning we are outsourcing to professional website marketing companies, so, I will send you the name of the network company that has been working with us, you communicate directly with them, They will give you something I haven't finished. If it is convenient to send me your QQ number, we can communicate more in the future.

For SMEs to develop successful online marketing, they must have the right ideas and methods. For online marketing, the effect is king. How to use less time, manpower and input to achieve greater marketing results is often a concern of enterprises. To achieve this, I think there must be two things to do. In the first place, enterprises must have a website. Second, the network marketing model of enterprises must conform to the principle of precision marketing.

First, the corporate website is the basis for network marketing

For traditional SMEs, in order to carry out successful online marketing, there must first be a corporate website. Many companies have poor marketing results, and the problem is that they are in this link. Because most companies only have one website, but the website does not. Such a website cannot cause the desire of potential customers to purchase, nor can it cause consumers to trust the website. If a consumer has doubts about the company's website, there will be doubts about the company's product quality and company strength. Such a website is difficult to achieve good conversion rates.

The corporate website is the foundation of online marketing. Most of the online marketing methods will lead customers to our corporate website, and achieve the purpose of brand promotion and product promotion through the corporate website. Therefore, a good website is a step forward and a crucial step for us to achieve successful online marketing. The author also sees a situation where many websites are willing to pay a large price for bidding, but the website itself is relatively rough. Such a website is difficult to achieve good marketing results even if it is displayed to a large number of target customers.

Therefore, corporate websites must have a good user experience, which can not only convey more important corporate information and product information to customers, but also enable customers to generate interest and trust in the content of the website. About the user experience of the website: The website has three main aspects of achieving a good user experience. If the company has conditions, the author suggests that the company can better find a professional website design company and make a real corporate website. In the process of marketing, it is often able to achieve twice the result with half the effort.

Second, precision marketing is the golden key for SMEs to open the door to network marketing

Some companies have spent a lot of time and money, and even set up a special network marketing department to carry out marketing promotion, but the effect is still not good. The reason is that they did not find the right marketing method and did not pass the information to the customers who really need it.

In the process of network marketing promotion, enterprises must change their marketing ideas and change the concept of "making more people know as much as possible" to "providing our products and services to the more needy people". Yue Hao believes that precision marketing is the use of more effective methods to pass our product and service information to more accurate target customers. Only in this way can the company achieve greater marketing results in a shorter period of time with less capital and manpower. Therefore, precision marketing is the golden key for SMEs to open the door to online marketing.

There are many marketing methods used in precision marketing, including bidding ranking, B2B e-commerce platform marketing, Q&A platform marketing, information platform advertising marketing and forum marketing. Often, our company can use one or two of them to get very good marketing results.

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