[Haining Picheng] Haining Leather City accelerates the internationalization of fashion industry

The Spring Festival in 2018 came a bit late, but the "Spring Farming" of Haining China Leather City has already started early. In the first month, Haining Leather City has two major events: a group tour to Milan Fashion Week, and a global fur industry in Haining. "G20 Summit". The success of the two events once again brought the spotlights of the global fashion industry to Haining Leather City.

"High" in "high" out: Haining established in the new coordinate global value chains 603,040, diagnosed shares

On March 12th, the “Belt and Road” International Fur Culture Industry Summit was held in Haining China Leather City. Nearly 20 industry leaders from industry organizations and important institutions in 14 countries and regions around the world, and more than 300 from home and abroad. The industry's big coffee gathered in Haining. Li Yuzhong, chairman of the China Leather Association, called the conference the "G20 Summit" of the global fur industry.

Just on February 23, more than half a month ago, as the official event of Milan Fashion Week in 2018, the "FASHION HAINING-Italy Cooperation Development" press conference and FASHION HAINING SHOW were held in Milan, Italy. The event not only attracted dozens of media from around the world, including Italy's largest fashion and financial media group Class Editori, to interview and report, but also the fashion industry authority such as Mario Boselli, honorary chairman of the Italian National Chamber of Commerce (CNMI). Evaluation.

For the Chinese leather fashion industry, the above two activities have benchmarking significance -

First look at the lineup of the “Belt and Road” International Fur Culture Industry Summit: Chairman of the International Fur Industry Association Eurasian Region, Chairman of the International Fur Industry Association Europe, CEO of the International Fur Industry Association Asia, Director of the International Fur Industry Association and Board of Supervisors Chairman, Chairman of the Italian Fur Association, President of the Hong Kong Fur Industry Association, Chairman of the Spanish Fur Association, Chairman of the Board of Directors of Nevbia Swakara, Honorary President of the Malaysian Brand Association, Vice President of the Russian Joint Auction House, Vice President of International Sales of Kopenhagen Fur, Copenhagen President of Fur China, Vice President of the Canadian Fur Industry Association, Chairman of the International Affairs of the Turkish Fur Industry Association, Consultant and Plenipotentiary of the Greek Fur Industry Association in Korea, Co-founder of the Hong Kong “Belt and Road” Youth Charity Fund, Honorary Chairman of the Hong Kong Fur Industry Association Director of Corporate Cooperation at Savannah College of Art and Design...

“The big name of the world’s fur industry’s right to speak is almost everywhere. So this forum is called the industry’s 'G20'.” Zhang Yueming, chairman of Haining China Leather City, told reporters.

As the host of this summit forum, Haining Leather City has been carefully prepared. In addition to attracting many of the above-mentioned industry organizations and institutions, the event also received the China Leather Association, China Animal Products Circulation Association, China Food and Soil Importers Association, Fur Trade Chamber of Commerce, China Youth Entrepreneur Fur Association, Hong Kong “Belt and Road” Youth Charity Fund, Zhejiang Leather Industry Association, Haining Leather Industry Association and other institutions.

The "FASHION HAINING-Italy Cooperation Development" press conference and FASHION HAINING SHOW are also very simple: as the top fashion event in the world's four major fashion weeks, Milan Fashion Week is very high for exhibitors, especially catwalk brands. The threshold, especially for brands that are included in its official event schedule, is critical. Prior to this, although some Chinese brands landed in Milan Fashion Week, the leather fashion brand was almost blank.

The organizer of Milan Fashion Week, the Italian National Chamber of Commerce (CNMI), threw an olive branch to Haining Leather City early, and invited Haining Leather City to bring the company to Milan. To this end, CNMI Honorary Chairman Mario Boselli personally hosted the Haining Economic and Trade Cooperation Group and attended the press conference “FASHION HAINING Haining-Italy Cooperation Development” and FASHION HAINING SHOW in Milan Fashion Week of 2018.

Mr. Mario Boselli was amazed at the Haining Leather City and the two major brands of Snow Leopard and Foao. He believes that the Chinese fashion brand represented by Haining Leather City is developing at an alarming rate. Its production and manufacturing, especially the design and development, all show a very high international standard. The fashion power and brand power should not be underestimated.

Paolo Panerai, Chairman and CEO of the Italian fashion financial media Class Editori Group, said that from the FASHION HAINING SHOW, with the support of the Chinese government, the design level and manufacturing capacity of Chinese products have improved by a leap.

In addition, many industry players and mainstream media also believe that the style and craftsmanship displayed by FASHION HAINING SHOW has clearly exceeded the "average level" of Milan Fashion Week in 2018.

“The way for Chinese industry to cooperate internationally includes coming in and going out. But to be honest, such high-standard 'into' and 'out' are not only for Haining Leather City for the first time, but also for the entire leather fashion industry. Bold trials and breakthroughs. Whether it is organizing the 'Belt and Road' international fur culture industry summit forum or planning to organize the Milan Fashion Week show, we are inevitably a bit embarrassed, such as the invitation of the international industry organization will come? We have to go to Milan show No one wants to watch?" Recalling the preparations for the two major events, Zhang Yueming said frankly to the reporter.

Of course, Zhang Yueming was quite calm when interviewed by reporters. Because the specifications and scale of the guests attending the “Belt and Road” forum exceeded expectations, it became a rare world-class industry event in China. The guests and the media who attended the FASHION HAINING SHOW in Milan Fashion Week once turned the Haining Leather City into an unattended worry from the unsatisfied slogan – using the words of Wang Honghui, deputy general manager of Haining Leather City at the scene: Because the number of people was overwhelmed, and the phone that was temporarily required to enter the scene was almost blasted, they had to be "coldly processed." "There are more people who have been offended in the first few hours before the opening, but more than one year in the country!" Wang Honghui laughed.

Looking back at the two major events, Zhang Yueming said: Haining leather has been designed and manufactured to the middle and high end, and it has proved that the source effect, platform effect and agglomeration effect of Haining Leather City have been recognized by the world peers. Haining Leather City has become an international fashion. An important part of the release.

“High” and “High”: Integrating into the world industry cycle

"In the era of globalization, the world fur industry is an interdependent community. To achieve sustainable development, we must have the responsibility to adopt sustainable consumption and production models to promote inclusive entrepreneurship and innovation. A global partnership for sustainable development. Let each of us use our passionate heart to embrace change, continuous innovation, cultural leadership, adhere to the path of sustainable development, and leave a better world to the future.” March 12, Representatives of industry leaders attending the “Belt and Road” International Fur Culture Industry Summit jointly issued the “Haining Declaration”.

Wang Xiangzhi, director of the International Fur Industry Association and chairman of the Supervisory Board, said: The birth of the Haining Declaration conforms to the trend of the times and meets the demands of the development of the industry. It also brings us enlightenment and guidance. I hope that the whole industry will work together to seek common industry. Good development.

During Haining, industry leaders from all over the world also visited 2018 Haining China International Leather Fur Raw Materials Exhibition and Haining China Fashion Fabric Exhibition, and inspected Haining Leather Fashion Town, and negotiated on all aspects of cooperation.

The reporter learned that more than 60% of the global fur trade is contributed by countries and regions along the “Belt and Road”. China is the world's largest producer of fur raw materials, a major consumer, and the world's largest fur trader and deep processing country. Haining Leather City, which accounts for more than 40% of the country's same industry and annual volume of leather clothing, is not only a barometer of industry development, but also an important node in the global leather fashion value chain.

“Haining has become our main window in the Chinese market, not only because there are thousands of companies in Haining, but also from all over the country to Haining to purchase.” The head of Shanghai Yuexiao International Trading Co., Ltd. said.

“Chinese leather held one of the most precious catwalks in Milan Fashion Week... The highest-end leather products were first exhibited in Europe... In the southern part of the Blue Coast, China’s most important companies in the leather industry gathered here. The largest market share in China's leather industry... This also allows Milan to understand the two most important brands in China, 'Snow Leopard' and 'Foo'. These two brands offer unlimited creativity and inspiration for the next season's autumn and winter women's wear." When reporting FASHION HAINING SHOW, the important daily newspaper "IL GIORNO" in Milan and Lombardy wrote.

Mario Boselli, Honorary Chairman of the National Chamber of Commerce of China (CNMI), presented an invitation to Haining on behalf of the Italian fashion industry at the press conference “FASHION HAINING”: I hope that at least two brands will participate in Milan Fashion Week every year. The catwalk event will continue for a long time and promote long-term and sustainable development.

The evaluation of the Italian fashion industry and the invitation of Mario Boselli made Zhang Xueyi, the head of Snow Leopard, and Zhang Sishu, the head of Foao, both moved and proud. They all told reporters that the first show of Milan Fashion Week in the fall and winter of 2018 is a new beginning. In the future, not only will they continue to show at Milan Fashion Week, but also to show and communicate on the front lines of Paris and New York.

The two brand heads also told reporters that their new fashion show to Milan makes fashion big coffee and professional audience feel "no sense of disobedience" because they have been building their own international team for many years, European design. It has been "a few years" for teachers to participate in design and earn Chinese wages.

In Zhang Yueming's view, as one of the most internationalized industries, the globalization of resource allocation is the meaning of the transformation and development of the fashion industry. Haining is a world industrial cluster with more than 20 years of development and accumulation. An important part of the cycle is to be brave enough to act, promote industrial upgrading, enhance the right to speak, and continue to be at the forefront of industry development.

“High” and “High”: To create a fashion industry highland with a global vision

Promote China's industry to the mid-to-high end of the global value chain, and cultivate a number of world-class advanced manufacturing clusters – this is the established strategic direction of the country's top management for industrial development. At the same time, "China's social productivity level has improved significantly overall, and social productive capacity has entered the forefront of the world in many ways. The more prominent problem is that development imbalance is not sufficient."

For Haining fashion industry, how to implement new development concepts and transform development methods based on years of development is not only related to its own sustainable development, but also greatly affects the future direction of China's leather fashion industry.

Some experts pointed out that in the value chain, there is a gap in the overall output efficiency of China's manufacturing industry. For example, the manufacturing value-added rate is about 21%, while that of developed countries is about 35% to 40%. The per capita manufacturing value added is only over 3,000 US dollars, ranking 54th in the world, only one-third of the level of developed countries. In terms of the innovation chain, according to the National Bureau of Statistics' 2014 National Enterprise Innovation Survey Statistics, Chinese enterprises only accounted for 11.9% of invention patents, and utility models and designs accounted for 64.6% and 23.5% respectively, indicating the practicality of Chinese enterprises. There are many technological innovations, and there are few original and disruptive technological innovations.

"Similar issues also plague the fashion industry. For example, many years ago, foreign fashion people came to Haining to inspect and said, 'Haining has only one piece of clothing.' It means that the style is similar and innovation is not enough. And by homogenization competition, the industry has no way out. Zhang Yueming said this.

He said that Haining Leather City should play a greater role in the global value chain and innovation chain. The foothold is to consolidate the advantages of the leather fashion industry, and to launch a new brand of "China's high-end autumn and winter fashion industry base" to build Haining Leather City. Become a "high-end autumn and winter clothing production base real estate consumption destination." To do this, you must pressure yourself, raise the benchmark, and keep climbing.

It is reported that the fashion industry is listed as a key development of Zhejiang Province's trillion-level industry, Haining City's key development of the billion-dollar industry, while the Haining Municipal Party Committee and the Municipal Government clearly proposed to create a trendy Chaozhou City with a higher position, and strive to become a national fashion. First city.

In this context, Haining Leather City has accelerated the internationalization strategy of “Haining in the world and the world in Haining”. In addition to the Milan Fashion Week and the holding of a global industry summit, more industrial integration is taking root, such as More and more famous designers at home and abroad have rooted in Haining, and more and more domestic and foreign brands have settled in Haining.

“In the new round of global fur industry development and cooperation, Haining Leather City, as an important platform for global fur industry cooperation, provides a full range of services for further cooperation between international counterparts and Chinese industries; further in the global fur industry chain In the process of large circulation and large cooperation, the agglomeration effect will be exerted, including the introduction of more industry organizations, internationally renowned brands, universities and colleges in various ways to settle in Haining, deepen cooperation and coordinated development; as an important source of global fashion industry cooperation and The gathering place will provide the impetus for the comprehensive upgrading of the industry. To become an important participant and promoter of the global fashion industry cooperation, contribute to Haining wisdom and create an industrial model for the Chinese fashion industry 'going out' and the international fashion industry 'going in' China Program.” At the “Belt and Road” International Fur Culture Industry Summit Forum, Zhang Yueming gave a keynote speech on behalf of the Chinese industry. He said that in the new era, Haining Leather City will start a new journey with an internationalized position, bear in mind the new mission, set new goals, implement new measures, and shoulder new responsibilities.