Fashion trends also have to play big data, fashion color one second master!

April 26, 2023

Lead: 'Color', as the top priority of product planning, requires sophisticated analysis and thinking, to be able to come up with ideas that are truly suitable for development! POP senior trend researcher through precise fashion big data analysis, the results of targeted precision AI artificial intelligence chart to help you solve the future development of the series of serial design problems, accurate color planning direction, solve the problem of product planning, saving product development costs!

Still making non-basic color planning?

Are you still unable to find the key colors?

Is it still impossible to grasp the color ratio of core products?

时尚趋势也要玩大数据,流行色一秒掌握!(图1)

"Color", as the top priority of commodity planning, requires precise analysis and thinking, and can be truly suitable for the development of ideas! POP senior trend researcher through precise fashion big data analysis, to reach the targeted precision of the conclusion AI artificial intelligence chart helps you solve the problem of serial development design in the future development season, accurately color planning direction, solve product planning problems, and save product development costs!

时尚趋势也要玩大数据,流行色一秒掌握!(图2)

Popular color big data

时尚趋势也要玩大数据,流行色一秒掌握!(图3)

Through the market color ratio - color evolution data - key color recommendation - popular color prediction - popular color application recommendation, these professional dimensions, analyze the colors of clothing trends.

时尚趋势也要玩大数据,流行色一秒掌握!(图4)

According to the popular market data provided by POP men, in addition to basic color black and white ash, the red line accounted for 6%, the blue line accounted for 11%, and the green line accounted for 5%. The proportion of red, blue, and green color systems is relatively high. Here we can focus on finding our popular key colors in these three core color systems...

时尚趋势也要玩大数据,流行色一秒掌握!(图5)

Red Line - Lava Red

PANTONE 18-1555TCX

Through intelligent data analysis, we quickly found out that in the red system, the "lava red" with the color number of PANTONE18-1555TCX has won the favor with the highest share of 22.91%.

时尚趋势也要玩大数据,流行色一秒掌握!(图6)

Blue Series - Deep Blue

PANTONE 19-3905TCX

Pale color

PANTONE16-4427TCX

Also through intelligent data analysis, in the blue system, "deep blue" with the color number of PANTONE 19-3905TCX obtained the highest share of 41%, which seems to be expected. However, we can also see from the AI ​​smart chart that in the 17/18AW men's wear market, the blue line has a fresher face, that is, the "Cangse color" PANTONE 16-4427TCX that has been loved by the jewelry industry.

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Women's cotton feathers single product proportion of the last three seasons

From the data, it is known that in the achromatic color system, the gray color is the color with the highest utilization rate, and the red color line, the green color line, and the yellow color line in the color line are the color lines whose utilization rate is rising.

时尚趋势也要玩大数据,流行色一秒掌握!(图8)

The percentage of the key shades of gray is the seasonal proportion. From the chart, it is known that ghost ash ranks first in the three quarters, with the smallest decrease.

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Women's cotton feather ghost gray style recommended

时尚趋势也要玩大数据,流行色一秒掌握!(图10)

Source: POP Fashion

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