China Changshu Men's Domestic Price Index will decline in January 2018

The China·Changshu Men's Domestic Price Index mainly reflects the price trend of the men's wear physical market in Changshu. Changshu's men's wear accounts for more than 20% of the country's share, and the fluctuation of its product prices largely reflects the trend of the national men's wear industry. Domestic products are mainly composed of eight categories: casual down jackets, cotton jackets, jackets, windbreakers, suits, T-shirts, cotton trousers and cotton casual shirts.

First, the domestic sales price of men's wear fell sharply in January, and the price cuts at the end of the month slowed down.

Figure 1 China·Changshu Men's Domestic Sales Price Index

According to the China·Changshu Men’s Domestic Sales Price Index, the January Men’s Domestic Sales Price Index closed at 93.67 points (less than 100 points). Among them, the January 1st men's domestic sales price index closed at 96.85 points, closed at 96.87 points in January 2, and closed at 99.27 points in January 3, indicating that the men's clothing prices fell sharply this month, and the price cuts at the end of the month slowed down. Near the Spring Festival, winter clothing sales in the wholesale market have come to an end, and even some merchants have entered the rest period in advance. This month, the focus of merchants turned to clear inventory and payment recovery. All types of men's wear sales have dropped significantly, but low-priced clearance has attracted many retail customers to purchase. The heavy snow weather at the end of the month drove the sales of down jackets, but it was limited to small batch replenishment, and the overall sales improvement effect was not significant. Most merchants have less winter stocks. They are expected to be cleared before the year. It is expected that the main month will be collected, and the domestic sales price index for men's wear will drop slightly.

Second, the analysis of the domestic price index of the major categories of men's clothing

In January and January, the prices of cotton trousers and cotton casual shirts fell sharply.

Figure 2: Cotton trousers, cotton casual shirts, domestic sales, price index

According to Figure 2, the domestic price index of cotton trousers in January closed at 96.07 points. Among them, the January 1st cotton trousers domestic sales price index closed at 99.42 points, closed at 94.73 points in January 2, and closed at 99.66 points in January.

It is reported that most of the cotton trousers in this issue are mainly handled by clearance. At the end of the month, nearly half of the merchants’ shelves in the store are empty. At this stage, most of them are mainly collected. Some merchants who still have stocks have also increased their discounts in the current period. In particular, the price reduction of the broken code is even lower than 50% of the original wholesale price. It is expected that the inventory will be cleared before the end of the year. Merchants have reported that the thin trousers have been prepared, but they will not be put on the shelves too much. They are only available for some customers who need it. Judging from the data collected, the sales volume of cotton trousers this month was basically the same as that of the previous month. The total sales volume decreased by 0.01% from the previous month, and the average unit price decreased by 3.26% from the previous month. Among them, the sales volume of cotton casual pants decreased by 0.27%, the average unit price decreased by 4.4%, the sales of jeans increased by 0.31%, and the average unit price decreased by 2.15%.

In January, the domestic price index of cotton casual shirts closed at 98.33 points. Among them, the January 1st price index closed at 99.77 points, closed at 98.12 points on January 2, and closed at 99.1 points on January 3.

Most merchants said that the inventory of winter shirts has been basically emptied this year, and the remaining small stocks have been sold outside the store in a special way. Some merchants' spring shirts are new in quantity and are still in the stage of hanging samples. There is no sales yet. It is expected that large-scale distribution will begin in the future. Judging from the data collection, the total sales of cotton casual shirts this month fell by 28.05% from the previous month, and the average order rose by 1.15% from the previous month.

2. In January and January, the domestic sales price of jackets decreased slightly, and the price of domestic sales of windbreakers decreased relatively.

Figure 3 jacket, windbreaker domestic sales ring price index

According to Figure 3, the January domestic sales index of the jacket closed at 99.18 points. Among them, the January 1st price index closed at 99.96 points, closed at 101.37 points in January 2, and closed at 99.93 points in January.

From the market collection situation, the sales of medium-thick jackets have basically ended, the thin jackets have been updated one after another, and there have been a small number of orders from buyers, and most buyers are still waiting to see. It is reported that this year's spring jacket main fabric is a four-sided bomb, the color is still mainly solid color, but in addition to the classic black, blue and green in recent years, this year added bright white and red, the color is more abundant, the product details also have Innovation, the trend of youthfulness is highlighted. Judging from the data collection, the total sales volume of jackets this month increased by 25.98%, and the average unit price decreased by 13.95%. It can be seen that the average unit price of spring jackets is lower, and as it continues to be new, the average unit price of jackets is lowered.

In January, the domestic sales index of windbreakers closed at 98.63 points. Among them, the January 1st price index closed at 99.82 points, closed at 98.39 points in January 2, and closed at 99.77 points in January.

From the market data collection, as the temperature gradually declines, the windbreaker is not as good as the down jacket and cotton clothing, and its sales have continued to decline for two consecutive months. Among them, compared with the previous month, the total sales volume of windbreakers decreased by 14.41%, and the average unit price decreased by 0.38%. At this stage, the windbreaker is basically in the delisting period, and retail customers come to buy more.

In March and January, the prices of casual down jackets and cotton clothes sold fell sharply.

Figure 4 casual down jacket, cotton clothing domestic sales ring price index

According to Figure 4, the domestic price index for casual down jackets in January closed at 92.27 points. Among them, the January 1st price index closed at 95.91 points, closed at 96.67 points in January 2, and closed at 98.85 points in January.

Judging from the market situation, this month's down jackets are still increasing their efforts to clear the warehouse. Most merchants have indicated that the stocks have been basically processed, and the processing price is half or even lower than the wholesale price. Affected by strong snowfall, the market is relatively deserted, but the down apparel replenishment orders have increased slightly, and short down jackets and medium-length down jackets have replenished. Compared with the previous month, the total sales volume of down jackets decreased by 43.81%, and the average unit price decreased by 1.95%.

In January, the domestic price index of cotton clothing domestic sales closed at 79.83 points. Among them, the January 1st price index closed at 86.79 points, closed at 93.04 points in January 2, and closed at 99.18 points in January.

Merchants report that the overall sales of cotton clothing this year is poor, and the inventory processing is difficult, even if the processing price is reduced by half, there is still a lot of inventory remaining. From the data collection, compared with last month, the total sales volume of cotton clothing decreased by 40.95% from the previous month, and the average unit price decreased by 18.18%.

Judging from the trend of various major categories in January, this month's winter sales have entered the end of the clearance period. Although the spring clothing has been listed, it has not been widely distributed, and some merchants said that they will not consider the new spring clothes, and may be put on summer clothes directly after the year. It is expected that merchants will focus on collections next month, when the domestic sales price index for men's wear will continue to decline.

Editor in charge: Xu Yuehua