"Cashmere boutique" brand value of 5.791 billion

June 25, 2023

Summary:

Recently, the AQSIQ released the “2015 national regional brand value evaluation results” shows that Ningxia “Lingwu fine cashmere” regional brand value was evaluated as 5.791 billion yuan, 0.91 percentage points higher than the national average, ranking the western provinces Apply for the forefront of the park.

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In the national regional brand value evaluation activity in 2015, a total of 119 industrial parks in China participated in the regional brand value evaluation. The construction of “National Famous Brand Created Demonstration Zone” is an important measure for the AQSIQ to promote the establishment of well-known brands by local people's governments.

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Since 2014, the Bureau of Quality Supervision of the Autonomous Region actively supported Lingwu Cashmere Demonstration Park, Zhongwei Shapotou Tourism Co., Ltd., Wuzhong Muslim Industry Demonstration Park and many other parks to actively create national famous brands to create demonstration zones. Lingwu “national cashmere processing industry The Famous Brand Created Demonstration Zone and Zhongwei “National Desert Experience Tourism Famous Brand Creation Demonstration Zone” were respectively approved for construction.

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