Buy handmade women's Kaka card figure quickly expand six months shop 20
In the past few years, due to overcapacity in the apparel industry, the sluggish macroeconomic situation and various types of cost increases, coupled with the strong impact of e-commerce on offline physical store sales, the apparel market has weakened and many big-name shop buzzes. In 2016, Kaka plans to buy handmade apparel brand formally established, Kaka brand believes that the current major brand market performance is poor, the performance decline with the number of brands to reduce promotional budget, limit new stores, slowing down the pace of expansion at the same time Brand side failed to keenly aware of changes in the market direction, market competition, new product updates slower, price increases, there are inevitable links. Kaka figure women's brand convinced that the scene under the unique line to the store has an irreplaceable status. "2016 China e-commerce consumer behavior report" shows that e-commerce transactions over 20 trillion yuan, accounting for about 10% of total retail sales of social consumer goods, indicating that offline traffic and consumer still occupy the main body; now Jingdong joint Yonghui, Ali shares Suning said the electricity supplier began to empathize offline. Shop is to buy handmade brand one of the important means to penetrate the market. Kaka map brand was established, the first lock the second and third tier markets in China, from Shaanxi and Hubei began to fortune, followed by the opening of the Greater China in the siege slightly pace. With its precise positioning of the consumer market for apparel, in just six months, it has quietly opened more than 20 shops in Shaanxi and Hubei markets, and the momentum of the rise is fierce. In the melancholy scene of the market, a brand name is not high enough to rapidly capture the Chinese off-line apparel market, the underlying thought-provoking. First, optimize supply chain management at a new high speed In the traditional apparel supply chain, a garment from customization, design, processing, clothing, transportation, sales to the counter about 6 to 9 months, and fashion trends rapidly changing consumer demand is not static. Initially this is a burst of money, a few months have become everywhere Jieyi, abandoned by consumers, resulting in backlog of products, leading to high inventories, has long been no strange thing. Buyer mode is mainly for the analysis of the living conditions and purchasing habits of the core consumer groups, and through the mass and centralized purchase data analysis in the consumer area to derive their product demand. In the channel of information acquisition, it not only comes from its own commercial sales terminal, but also analyzes the big data of the whole commercial store and the purchase crowd, and then forms the prediction of the regional demand characteristics. Therefore, we can see that many international fast-selling brands spend huge amounts of money every year to buy a large amount of customer consumption information and commodity consumption information from investigation agencies and commercial organizations in the society. In the product research and development phase, the buyer model divides many small buyer teams for product development. Different types of product groups for different customer groups and even the consumer season for consumer division, by a different design team for targeted development, the team in the product category and product types more focused and professional. Through the deployment of marketing, planning and sales staff, the buyer team can form the latter part of the whole process of commodity sales cycle from the initial development of the product. Under the multi-batch and small-batch core sales strategy, it not only can make up Lack of market forecast, at the same time better able to obtain new product demand information. Kaka figure women's clothing through the fast fashion essence: to buy hand-made, the new speed, parity, keep up with the fashion trend. Kaka Figure brand optimization supply chain management, the product shelves time compressed to 7-15 days, the price is less than 10% of similar big-name models. When the competition is extremely fierce, efficiency is gaining the world. The result of optimizing the supply chain management is that the efficiency is greatly improved. Second, keep up with the international fashion trend Kaka figure clothing franchise chain in addition to follow the new principles of high speed, keeping up with the fashion trend of this one is also unique. On the one hand, Kaka figure has a professional fashion buyers to capture the latest market trends; on the other hand, real-time feedback from the store can provide Kaka Figure apparel headquarters to provide timely reference to adjust market strategy, so that both design in the fashion The frontier, but also extremely grounded, so that people and ordinary customers are willing to pay for the bill. Third, adhere to the public spending strategy In addition, Kaka brand adhere to the public spending strategy. In the procurement of raw materials, design and production and other aspects of strict control, and conducted the most optimized resource integration, which gives the vast number of customers can move the price of the heart. Similarly, the quality of Kaka brand can stand the test of customers. Fabric quality, sophisticated technology, superior texture, so that customers can enjoy both simple and comfortable wearing experience, but also show a different elegance and "tall" so that the real low price is not low quality. Fourth, the first to introduce full custody joining mode To cope with the current situation of the large stock of traditional brand franchisees, the franchisee's inventory concerns in the current situation are solved. Kaka brand pioneered the introduction of a fully managed joining model and proposed the concept of zero inventory. In the "full custody" mode of joining, franchisees do not need to invest time and effort on the franchise stores for day-to-day operations and management. Kaka brand will be tracking the entire process of management of goods, at the same time responsible for the shop location, image design, staff training, and assume the shop goods Invoicing management issues, so as to avoid the franchisee operating capacity is uneven due to the closure of the store and Can effectively control the turnover of goods, improve sales success rate. In this mode, the franchisee need not be as self-financing as the traditional model, digest unsold products. This is undoubtedly the most favorable decision for the current market situation. Autumn is also a year of clothing season approaching, Kaka headquarters will further strengthen brand layout in the second and third tier cities, intensive distribution, improve brand competitiveness in the market. In the future, the brand will promote the "big store model" based on factors such as the future development trend of commercial real estate and its own operation and management capabilities, rapidly enhance the brand image through a large-scale experience store, enrich the shopping experience and optimize the shopping environment, and enhance the brand The core competitiveness. The future, Kaka Figure brand trend of development, it is worth looking forward to. If you want to know more Kaka brand information, can call:, or contact WeChat. Rayon Fabric,Rayon Cotton Fabric,Rayon Cotton,Rayon Cloth Shaoxing Yuezan Textile Co.,Ltd , https://www.yuezantextile.com
