Underwear brand Beijia 2009 autumn and winter to achieve gorgeous transformation
Polo Shirt,Custom Men'S Polo-Shirt,Long Sleeve Polo Shirt,100% Cotton Polo-Shirt SHAOXING OCEAN CO., LTD , https://www.sxgarments.com
June 26, 2025
In the autumn and winter of 2009, Beijia held its product order event at the five-star Chime-Long Hotel in Guangzhou, a grand fashion gathering that combined style, innovation, and excitement. The event brought together agents, service representatives, and media from across the country to witness the brand’s transformation and celebrate its growing influence in the market.
At the event, Ms. Li Xiukun, Deputy General Manager of Beijia People's Company, delivered an inspiring speech. She emphasized that over the past three years, the company had achieved remarkable growth, facing both challenges and opportunities. Despite the uncertain economic climate and the ongoing process of brand integration, Beijia managed to maintain strong performance. The year 2009 was seen as a pivotal moment for the brand, focusing on integrating brand identity with management strategies. While full market integration was still in progress, the company laid solid groundwork for future expansion, preparing all necessary platforms—both hardware and software—for 2010. This strategic planning aimed to strengthen the Pui Man brand and ensure long-term success.
Deputy General Manager Zheng Suizhen took the stage to present the design philosophy behind the new season’s collection. Her passionate explanation highlighted Beijia’s professional approach to women’s undergarments, combining functionality with aesthetic appeal. The 2009 collection featured 16 distinct lines, each reflecting unique styles and themes. From classic embroidery to delicate lace, soft cotton, and luxurious silk, every detail was crafted to enhance comfort and elegance. The designs not only focused on body shaping but also embraced modern fashion trends, offering women a perfect blend of beauty and confidence.
The product showcase was the highlight of the event. A dynamic runway show lasting nearly 50 minutes, combined with a visually stunning static display, captivated the audience. Models glided through the venue to rhythmic music, showcasing the latest collections, while the static exhibition presented the most representative pieces in an artistic and poetic manner. Each line, from "Lady Purple" to "Butterflies Love," told a story, blending creativity with craftsmanship to create an unforgettable experience.
Since its establishment in 2000, Beijia has steadily built a reputation in the adjustment underwear market. Within just nine years, it became a trusted name in the industry, known for its quality and innovation. Sales have consistently risen, and the brand has expanded its presence nationwide, with products now exported to North America, Western Europe, and Southeast Asia. Through years of market experience, Beijia has reinforced its belief in the importance of brand development and customer satisfaction.
In 2008, the company launched a comprehensive brand strategy, investing heavily in marketing, product development, and information systems. Collaborations with top planning firms helped shape a strong brand identity, while enhanced production processes and quality control improved product competitiveness. The company also upgraded its enterprise management software to support more efficient operations. In human resources, Beijia introduced new initiatives, such as the "Enterprise Value Contribution Award," to motivate employees and promote a more structured work environment. These efforts were all part of a broader vision: to build a brand-centered, high-quality business and create a "Kingdom of Female Body Care."
As the legend of Beijia continues to unfold, we hope it will grow into a timeless story, much like the birth of Venus, inspiring and enchanting the world with its beauty and innovation.