Hong Kong brand initial Yidi Suo 2015 spring and summer new advertising

August 10, 2021

Initial Spring/Summer 2015 series, titled “The Voyage of Trails”, is based on mountain outdoor wear. It shows the brand's respect for the classic vintage and its love for simple outdoor elements. The concept of design originated after the World War I. A group of anti-war young people who loved nature were inspired by Darwin's classic book "The Beagle's Seafaring" and followed the marine route map to trace the roots of humans and species.

The design team remodeled the mountain apparel structure, broke the conventional rules, and focused on “cutting” and “fabrics”. The use of traditional outdoor clothing fabrics, the brand's iconic blue dyed tannins, and modern fashion elements such as OVERSIZED and semi-perspective, injects functional items into gorgeous sensations, presenting the infinite plasticity of modern fashion functional clothing.

In terms of women's wear, Thonghua see-through fabrics are specially used to provide three-dimensional and unique cotton fabrics and pleat-patterned thin fabrics to create a light and elegant fashion for outdoor wear. For tailoring, functional short jackets are used. A semi-perspective dress on the lower body creates a slender ratio of seven to three, becoming the main type of spring and summer.

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