ELLASSAY women's 2019 spring and summer new fashion trends

On January 8th, 2019, the Gloria Group released 2019 spring and summer new products in the Olympic lifestyle space of Sanlitun, Beijing. Its brands presented the spring and summer fashion trends and the unique brand style of the new season series.

Following the Chinese high fashion ELLASSAY, the German high-end women's Laurèl, the American luxury brand Ed Hardy, the French designer brand IRO PARIS, and the American designer brand VIVIENNE TAM, the group's newly acquired Belgian designer brand Jean Paul Knott also Debuted in the Chinese media for the first time.

ELLASSAY 2019 captures the present and the eternal beauty of nature in spring and summer, leading modern women back to the garden secrets and deep hearts. Starting from the gentle and feminine temperament, the romantic journey of the heart of the gods is painted with romantic colors such as purple, fog, and yellow.

Through the series, stitching, wave points, flowers and other elements, seek and explore the balance between lightness, transparency, luster and nude muscles, presenting a fun scene of grace and vitality, making women elegant and more modern. Charm; minimalist lines emphasize the perfect proportion, just the right turn and the natural smooth curve show the ever-changing fashion, so that the new season series is more flexible and elegant in the tone of continued elegance.

In the exquisite silhouette of the German style, Laurèl uses the poetic color of fashion to interpret the new female image of multi-faceted three-dimensional walking. With contemporary grass green, jade green and shell apricot as the keynotes and highlights of fashion color, black and white is the block and detail of hand-painted art slogans and irregular stripe elements.

Mixing lines and strips of free and easy, in addition to the simple architectural silhouette, unique color, this season will also be striped and plaid in fabric print, neat lilac blue, honey pink silhouette suit, and tropical unique flowers The manuscript creates an elegant fantasy that belongs to the city. The natural fabric of cotton and linen is combined with the texture of windbreaker and silk organza, which makes the shape more light and comfortable.

Ed Hardy's early spring collection of 2019 is inspired by The Mansion of Tiger, which, as its name implies, is a house with a tiger town house and a full yang. A tiger house, seemingly weird and absurd, actually hides sorrow and joy. Did you dance in this old old house in the middle of the night, did you disturb your dreams?

When the dawn dawned, the light turned away from the fog, and everything gradually returned to calmness, revealing its original appearance. Last night's absurdity seems to be just a lingering game in the storybook, and the water moon mirror flower in the intertwined with the virtual reality.

The East and the West, human beings and nature, are always the symbiosis of opposites and mutual existence. EdHardyX 2019 spring and summer series integrates "the world is one" and "the law of the jungle" into the design and interpretation of fashion, breaking the tradition, reorganizing the diversified trend elements of the new era, presenting the most infinite multi-high street in the street for the street hipsters. culture. Open this door and let EdHardyX take you on a new season without boundaries and unbounded fashion.

Iro brand founder and designer Arik and Laurent Bitton spent a lot of time focusing on the treatment of different fabrics in order to create the theme of "major bottom" in the spring and summer style of 2019, and tried to incorporate the IRO's iconic, cat-like attitude into the wash. Denim fabric. Although the cut is a bit more relaxed, the IRO's sleek genius does not light up: a mesh sweater on the knit bodice cover, with foldable white trousers at the waist; or a high-grade Posey Mia print top with silver-leather shorts.

In the evening, you can choose a pair of boots, with a white ruffle mini skirt or a black skirt with a floral hem, it is a wise fashion choice. But if IRO Girls really want to add color, then colored fish scale sequins, pink filigree or camouflage leopard prints should be a cool and stylish machine. Designer Laurent Bitton believes, “Even if the fabric is cool, our IRO Girls always know how to play with it.”

VIVIENNE TAM 2019 spring and summer series originated from the Southeast Asian culture connected by the Maritime Silk Road. It is inspired by the traditional flower offerings that symbolize the welcome, love, warmth and happiness between people. Southeast Asian holiday trip.

Bright blues, greens, yellows, reds, and fluorescent pinks and chartreuses run through the full range, with neon-colored edging and colorful pleats to infuse young and energetic energy into the collection.

The designer's proud craftsmanship and color matching are still the focus of this season's fashion, such as colorful prints and a variety of easy-to-make silhouette pieces, hand-knotted jewelry and so on. In addition, bright and pleasing colors, beautiful flowers, butterflies, peacocks and other Southeast Asian elements also run through the full range, bringing a Southeast Asian holiday style like a sea breeze.

Jean Paul Knott insists on the design concept of “the art of thinking”, which is a simplification of the style, and strives to have the vitality of ready-to-wear.

The product series is striking in level, using the minimalist shape of modernity, reinterpreting the classics, through the aesthetics of Knott, forming an innovative mix of style and function, adapting to the needs of modern urban life.

Each season, Ge Lisi organizes a new product preview for the media in the form of a group. It aims to bring together the international brands to release the brand power together, presenting the Group's precision control in the high-end international fashion market, and constantly promoting “becoming an internationally competitive senior.” The strategic goal of the Fashion Brand Group.